Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them
Google is working hard to improve search, and it’s doing such a great job that the general public doesn’t seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to…
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FAQ: All About The Banner Ad Test In Google’s Search Results
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introductio…
The New SEO — It’s About People, Intent, & Meaning
There are two ways to try and understand the future. One is to gaze into the misty depths of a magic crystal ball and guess what might happen. The other is to view facts from a coldly logical standpoint and draw verifiable conclusions from them. To mak…
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil. On Twitter yesterday Matt asked if…
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Google Testing Huge Top Banner Ads For Branded Navigation Queries
Google has confirmed that they are testing incredibly large banner ad for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a…
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Google+ Discontinuing Saved Search, Asks You To Bookmark Searches Instead
Google is quietly disabling the saved searches feature within Google+. For example, I have saved searches in Google+ for pictures that match the term [google] but now when you access it via the Google+ Circles drop down menu, Google returns a notice th…
Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…
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The Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting…
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Google Launches Shopping Campaigns To Ease PLA Management
While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new…
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Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence…
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Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features available in AdWords that were often overlooked by even the most senior AdWords…
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Google revenue increases 12%, Profit up 36% – Enhanced campaigns starting to bite
Its been a year of change, for both sides of the search landscape. It should come as no surprise therefore to see Google’s Q3 figures reflecting what should be construed as a positive 2013 with Google seeing a significant increase in the volume by which users engage with its ads, mitigating to a certain degree a […]
Why Google PageRank Is the Wrong Indicator to Focus On
Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?
Post from Jayson DeMers on State of Digital
Why Google PageRank Is the Wrong Indicator to Focus On
Google Launches Expanded AdWords PLAs On Mobile Devices
Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page. Users can swipe to see more PLAs fr…
Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
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Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts
In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. Y…
MugShots.com Says Google’s Algorithm Change Puts Americans At Risk
About a week ago, Google released an algorithm update we named the Google’s MugShot Algorithm. This update specifically targeted sites ranking well for names and displayed their arrest photo, name and details. The new algorithm update impacted sites such as Mugshots, BustedMugshots and…
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Infographic: An Anatomy Of Google’s Dynamic Search Results Page
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-orient…
Google Images: Search By Image Not Working For Many
Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take an image from their computer or plug in an image source URL into Google Images and Google will return related images, with web pages that may have more…
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Google And SEO Communications: Swahili Vs. Latin
There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap. This is not a simple case of US English vs. UK English, but more like Swahili vs. Latin. Many publishers — and many who profess to be SEO…
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