Google+ Local Reviews Now Showing as SERP Pop-Ups – Goodbye Google+ Local Pages?
Not sure if I am seeing a test or if this is rolling out everywhere but now when I click on the “[#] Google reviews” link for a business from the SERPs, I am seeing a lightbox type of pop up display instead of being sent to the Google Plus Page for the business. Check […]
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Google: Links In Press Releases Should Use Nofollow Like Paid Links
Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust as settled, I aimed at getting more clarification on what Google meant by the new example around keyword rich anchor text links within articles or p…
Google Relaunches Zagat App With Yelp In Mind
Last week Google killed the Google+ Local mobile app for iOS, saying that all the same content was available in Google Maps for iOS. Today the company announced the relaunch of the Zagat site and mobile app for Android and iPhone. Of course all the Zag…
Is An Affiliate Hijacking My Ad?
If you’re running a PPC campaign, you may occasionally see fluctuations in performance for brand campaigns but not be sure what’s causing them. Sometimes it’s due to increased competition or changes you may have made in the account overall. One factor to consider is affiliate hijacking which can be a common issue PPC accounts face […]
Google Changes How AdWords Quality Score Is Reported
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough…
Please visit Search Engine Land for the full article.
Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. Th…
Google To Shutter Its Google+ Local iOS App Next Month
With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down…
Please visit Search Engine Land for the full article.
Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon…
Please visit Search Engine Land for the full article.
Slick New Overhaul Brings Rank Tracking Back To Raven Tools
Late last year many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analyzation tools. Well Raven users that have missed the tracking…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”
In the latest video answer from Google’s Matt Cutts, the head of Google search spam, Matt answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only…
Please visit Search Engine Land for the full article.
Google Continues Censoring Piracy Related Search Suggestions By Blocking Grooveshark
TorrentFreak reports Google has added another web site to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark but told TorrentFreak, “our algorithms…
Please visit Search Engine Land for the full article.
Who Is Google listening To? And Should They Be?
Google has different types of ‘clients’: those searching, those trying to rank and those paying for ads. Who should they listen to?
Post from Bas van den Beld on State of Search
Who Is Google listening To? And Should They Be?
Google Gets “Lowest Score Ever” In Customer Satisfaction Survey
There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The…
Please visit Search Engine Land for the full article.
Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties
Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their search queries with third parties without user content or knowledge. As part of the settlement, Google has agreed to pay $8.5 million…
UK Prime Minister Attacks Google, Bing & Yahoo On Child Porn, Demands Better Efforts By October
UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes by October. Below is Cameron’s…
Please visit Search Engine Land for the full article.
Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete
Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22 or Google will do it for you. Now, in a new blog post, Sridhar Ramaswamy, Senior Vice…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy
Duplicate content is a huge topic in the search engine optimization (SE)) space, heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it – that is, unless it is spammy duplicate…
Please visit Search Engine Land for the full article.
How Does Google Make its Money Again?
Google, the number one player in our industry. Not just in usage, but definitely also in money. They make a lot of it. But how?
Post from Bas van den Beld on State of Search
How Does Google Make its Money Again?
Panda Update Confirmed – New Slower, More Loving Panda
Over the past few days we saw that there was a lot of movement within the search engine results across a wide number of the terms that we monitor and after seeing a couple of clients record some of their best rankings to date, we knew that there was so…
4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced
On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device…
Please visit Search Engine Land for the full article.