Mastering PPC: Ad Extension Basics, Part 2
Last week I provided an overview of ad extensions, how they work and their key benefits. Now let’s take a deeper dive into the most popular types of ad extensions currently available, and when you might want to use each format. Location Extensions Most people think of SiteLinks when they think of ad extensions, but […]
Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
This morning I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery. Google has confirmed a Panda update is rolling out and this…
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Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix
Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that “it affects very few sites” on the Internet. This is a…
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Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]
The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The…
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New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad…
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Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”
A common question I see from webmasters and SEOs is how many sites in my network can I link together without getting in trouble. Google’s head of search spam, Matt Cutts, answered a question on that topic in a recent video which asked “If I have 20 domains, should I link them all…
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New Google Maps App For iOS Includes Dedicated iPad Experience
Just a few hours after opening up the new Google Maps desktop version to anyone interested, Google has followed up by announcing new Google Maps apps for iOS. The big news is that, for the first time, there’s a dedicated iPad experience of Google Maps. Sure, you could use the previous Google…
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New Google Maps Now Open To All, No Invite Needed
Google has opened up the new version of Google Maps to anyone who wants to give it a try — no invite is needed. The company shared the news via Twitter this afternoon. First announced at the Google I/O conference in May, the new Google Maps was initially available only to a select group of…
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Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements
This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specification…
Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic…
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Google Logo Marks The 407th Birthday Of Rembrandt van Rijn
Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and etcher’s 407th birthday. The Google logo includes a self portrait of the artist standing in front of a “Google” etching. With more than 40 remaining self portraits, Rembrandt was known…
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Google To Take Action Against Fake Search Results Injected Into Browser History
Google made a clear stance late Friday on the Google Webmaster blog that they will not tolerate webmasters pushing deceptive search results to searchers through the use of browser history spamming techniques. The technique uses a method of detecting a click on the browser’s back button. When…
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Be smart, make the summer months count
Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the Nordics. In Norway we have a total of 2 months of summer a year. 10 months of rain, snow and cold, and only 2 months of read more »
Post from Agnete Tøien Pedersen on State of Search
Be smart, make the summer months count
Desktop Search Activity Up 12% YOY In June, 4th Straight Month Of Double-Digit Gains [comScore]
Desktop search activity continues to rebound, and was up 12 percent year-over-year in June according to the latest comScore qSearch data just out today. ComScore estimates that there were 19.2 billion “core” desktop searches last month. That’s down four percent from the 20 billion…
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Google’s Schmidt: Hollywood Should Take Content Pirates To Court
Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat…
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Mastering PPC: Ad Extension Basics, Part 1
What are Ad Extensions? Ad extensions are additional features that show with text ads on the SERPs. Ad Extensions are optional features on Google AdWords (google.com) and Bing Ads (bing.com and yahoo.com). Ad Extensions are not available on search partners. Ad Extensions are most often shown with ads in high positions (usually 1-3) but can […]
90% of media is consumed on-screen – are you prepared for multi-screen
From the way people talk about it these days, one would be forgiven for thinking that the issue of multi-screen and multi-device usage was a new one – however its certainly an increasingly complex environment for marketeers to deal with.
Post from Peter Young on State of Search
90% of media is consumed on-screen – are you prepared for multi-screen
New Google Maps App Gives Users More Search Functionality & Navigation Features
Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions soon to follow. According to the announcement, the new Google Maps app will include more search functionality and updated navigation features…
Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts…
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Are Google’s Results Getting Too Ad Heavy?
Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…
Please visit Search Engine Land for the full article.