Google Make Statement As Panda 4.0 Impacts PR Newswire
A new post from www.davidnaylor.co.uk. BAZINGA!The post Google Make Statement As Panda 4.0 Impacts PR Newswire appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
3 Opportunities With Those New Google Shopping Campaigns
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The…
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Google Analytics Now Separates Brand And Non-Brand PPC Traffic
Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and…
Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords
Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page t…
Google dropping Authorship Profile Photos and Circle Counts in SERPS
Google’s Jon Mueller announces Google will be removing images and circle counts from authors from the SERPS. Authorship remains important however.
Post from Bas van den Beld on State of Digital
Google dropping Authorship Profile Photos and Circle Counts in SERPS
Google’s Road to Total Web Domination
With every new service it launches, Google increases its stranglehold on the entire world wide web to become the definitive end destination online.
Post from Barry Adams on State of Digital
Google’s Road to Total Web Domination
Google Releases New AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula
Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear. Chief Economist at Google, Hal Varian…
eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings.
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Google’s Response to a little girl is Brand Marketing Gold
Google responded to a letter from a daughter from one of it’s employees. The response was pure marketing gold.
Post from Bas van den Beld on State of Digital
Google’s Response to a little girl is Brand Marketing Gold
Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition
With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives in…
Matt Cutts: Linkbuilding is not dead – You&A 2014 #SMX
At SMX West Matt Cutts of Google answered questions from Danny Sullivan and the audience on a wide range of topics, from Panda to Google+
Post from Bas van den Beld on State of Digital
Matt Cutts: Linkbuilding is not dead – You&A 2014 #SMX
Remarketing Tips Born Of Years Of Experience
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to…
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Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…
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Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?
This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into thi…
How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship between […]
Google Aiming To Make Reconsideration Rejections Clearer With More Data Given
A new post from www.davidnaylor.co.uk. BAZINGA!The post Google Aiming To Make Reconsideration Rejections Clearer With More Data Given appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Previews New AdWords Policy Center, Will Go Live September
A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Cente…
Google Partners With ESPN To Deliver 2014 World Cup Video Highlights
Recode.com reported today that Google has partnered with ESPN to deliver video highlights for World Cup related searches. According to Recode.com, Google’s “in-line” search results for World Cup queries will include a screen shot of ESPN’s World Cup video footage and link…
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Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014
Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news…
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Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help…
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