Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a…

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Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010

In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2…

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RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y

Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year.  No surprise,…

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Google Upgrades Conversational Search On Its Mobile Apps

Conversational search on Google’s mobile apps got an upgrade today, as the company announced a few new voice commands that are specific to travel planning. Basically, the app is smarter about knowing where you are (at a hotel, for example), letting you complete actions by voice (i.e., making…

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Pigeon Rolled Back? Law Firm Study Says Yes

Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice?

The post Pigeon Rolled Back? Law Firm Study Says Yes appeared first on Search Engine Land.

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Local SEO Panels at SMX East

Oh October! The leaves are changing, fall is almost here and another SMX East is coming to a close. There were a couple of awesome local SEO panels, including a presentation from the affable Founder, Proprietor and CEO of Local SEO Guide: Andrew Shotla…

Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best

Two talks at the annual Google@Manchester conference in the UK this week revealed the light at the end of the tunnel for SMEs everywhere.

The post Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best appeared first on Search Engine Land.

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How User Intent Will Forever Inform Successful Keyword Strategies

Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you’re golden.

The post How User Intent Will Forever Inform Successful Keyword Strategies appeared first on Search Engine Land.

Google Introduces Automatic Item Updates For PLAs

Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”…

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An AdWords Script To Make Exact Match, Well…Exact

Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a…

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Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In

Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up…

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Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids

To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…

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