Brand Social Media Profiles In Google’s Knowledge Graph

Brand Social Media Profiles In Google’s Knowledge Graph: How To Get There & What It Means for Marketers

If you’ve Googled some of your favorite brands lately, you may have noticed something new showing up in the results pages. As of early this year, Google has included brands’ social profiles outside of Google+ within the knowledge graph.…

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How Medical Practices & Practitioners Should Set Up Google My Business

It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”

The post How Medical Practices & Practitioners Should Set Up Google My Business appeared first on…

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Google Webmaster Tools: Search Traffic

Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…

This post first appeared on Yoast. Whoopity Doo!

Google Webmaster Tools: Search Appearance

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that…

This post first appeared on Yoast. Whoopity Doo!

Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore

SEO professionals have talked a lot about site speed since Google made it a ranking factor, but columnist Pauline Jakober says paid search marketers need to pay attention, too.

The post Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore appeared first on Search Engine…

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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]

Click share also rose on Bing’s product ads, doubling from Q3.

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December’s Google Analytics Blog Insights to Grow Your Business

Here’s your summary of what happened over on the Google Analytics blog, and the Analytics industry in general, in December and how you and your team can take advantage of these developments.

1. With Google Analytics Premium and DoubleClick: Matalan increases conversion rate by 28%

Who Should Care: eCommerce businesses, web marketing practitioners

The Gist:

  • A leading UK retailer, Matalan, linked Google Analytics Premium and DoubleClick Campaign manager to understand digital marketing channels better.

The post December’s Google Analytics Blog Insights to Grow Your Business appeared first on SeerInteractive.com.

This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next

Columnist Andrew Shotland took on a client who’d lost rankings as a result of a site redesign. Here’s what he did to help them recover.

The post This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next appeared first on Search Engine Land.

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Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day

Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week.

The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land.

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