Google Penguin Is Coming in 2014 and Disavow Files Are Read Continuously
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Penguin Is Coming in 2014 and Disavow Files Are Read Continuously appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Mobile Ad Extensions Replacing Ad Copy
If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers. About a year ago though, Google announced extensions are going to […]
Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads
When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced…
Please visit Search Engine Land for the full article.
Newest AdWords Editor Supports App Install Ad Campaigns
The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A…
Please visit Search Engine Land for the full article.
Tackling AdWords’ New Default Close Variants Matching Behavior
Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.
The post Tackling AdWords’ New Default Close Variants Matching Behavior appeared first on Search Engine Land.
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Google Brings PLAs To Third-Party Sites Like Walmart.com
Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and ecommerce s…
Optmyzr Launches Google Shopping Campaigns Setup Tool
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns….
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool…
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Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first…
AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping,…
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Another Carousel Replacement Being Tested?
It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So for those of you keeping score at home there are currently 3 carousels/replacements out there: 1) The […]
The post Another Carousel Replacement Being Tested? appeared first on Local SEO Guide.
Demystifying The Knowledge Graph
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility.
The post Demystifying The Knowledge Graph appeared first on Search Engine Land.
Please visit Search…
Google Rolling Out Consolidated Billing For AdWords MCC Users
Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will re…
Google Kills Authorship in SERPs after Realising It Wasn’t Useful
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Kills Authorship in SERPs after Realising It Wasn’t Useful appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-stor…
THE TOP 5 USES FOR THE REL=AUTHOR TAG
1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975
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SEER PSA: Check Your GDN Magazine Ads
Though it may seem like forever ago in paid-search land, back in May Google changed all text ads on the display network to ‘magazine display ads’. Three months later, you are probably asking- why should I care? What do they look like again? Here is what Google sent out as an example of the new […]
DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar…
Please visit Search Engine Land for the full article.
A Hack to Track Local Carousel Traffic
Proving the fruit of your labor can sometimes be tricky for anyone working to increase local visibility for a client. If the business is in the local pack, that’s one thing. But if a business appears in the local carousel, things get less clear because they’re ranked horizontally instead of vertically. And even if you […]
The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
Please visit Search Engine Land for the full article.