Remarketing Tips Born Of Years Of Experience
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to…
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Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…
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Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?
This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into thi…
How Long Should a YouTube Video Ad Be? Actual Data & Regression Analysis
Our Hypothesis Shorter YouTube video ads have higher view rates and cost less per view. Test Procedure Look at actual YouTube video ad performance data on view rates to 100% and cost per view to see if our hypothesis is true. If it true, we also want to know what equation approximates the relationship between […]
Google Aiming To Make Reconsideration Rejections Clearer With More Data Given
A new post from www.davidnaylor.co.uk. BAZINGA!The post Google Aiming To Make Reconsideration Rejections Clearer With More Data Given appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Previews New AdWords Policy Center, Will Go Live September
A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Cente…
Google Partners With ESPN To Deliver 2014 World Cup Video Highlights
Recode.com reported today that Google has partnered with ESPN to deliver video highlights for World Cup related searches. According to Recode.com, Google’s “in-line” search results for World Cup queries will include a screen shot of ESPN’s World Cup video footage and link…
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Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014
Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news…
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Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help…
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Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions
Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software…
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New “Google My Business” Simplifies Local Marketing For SMBs
For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new and more integrated approach called Go…
How To Manage Bids For AdWords Shopping Ads
Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targ…
Why You Don’t See “World Cup” Ads On Google
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was…
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Learnings From SMX London: The Impact Of Social On Search
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester…
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China Engaged In Total Censorship Campaign Against Google
The cat and mouse game between China, Google and the internet continues. Today and tomorrow are the 25th anniversary of the Tiananmen Square massacre. Fearing another anti-government uprising, every year at this time China cracks down on its citizens’ ability to access information about the…
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Do You Have the Right To Be Forgotten?
The ‘Right To Be Forgotten’ brings up Privacy Issues – do want to have the right to remember?
Post from Jackie Hole on State of Digital
Do You Have the Right To Be Forgotten?
At Five Years Old, Bing Has Come Far Yet Has More To Grow
Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to…
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Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords
Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These…
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Google Opens “Right To Be Forgotten” Form For EU Citizens
Google has taken a big step forward with complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has established a new form allowing those in the EU to request takedown of URLs they dislike. How The…
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Google Now Testing Knowledge Graph Popups In AdWords Ads
Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Arianna Wolf, a search strategist at 90 Octane, provided screens…