How Google goes from a Search Engine to a real Answer machine #SMX Munich
Marcus showed the SMX audience his presentation “Google as an answer machine” in which he explains the changing Google.
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How Google goes from a Search Engine to a real Answer machine #SMX Munich
Brands Feel Google Wrath Days After MyBlogGuest Taken Out
When Google take out large scale link networks, there is always an aftermath that follows as websites see their rankings slashed and organic traffic plummet as their web development teams wake up to a Google manual action warning in their Webmaster Too…
Google Granted Patent For Panda Algorithm
Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir…
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What Do Users Really Think Of The New Google Design?
When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow “ad” icons, contradictory outcries of this sort began popping up, “Ad click-through rates are going to plummet because the ads are too obvious…
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AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns
With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid simulator estimates can then be…
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Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense
In February Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013…
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Google Take Out “Large Guest Blog Network” As Guest Blogging in the Crosshair Again
If you have been following the changing stance of Google over the past year, you will have seen that they have altered their acceptance of the latest link building craze, guest blogging, and issued a firm message back in January that told the online community that they were no longer
The post Google Take Out “Large Guest Blog Network” As Guest Blogging in the Crosshair Again appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
10 Key Takeaways From Meet The Search Engines @ SMX West
Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for…
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PPC Work Hacks: Quickly Analyze AdWords GDN Placements
First thing first, HAPPY SAINT PATRICK’S DAY! Now let’s grab a green pint and dive into some placement reports. Cheers! Placement Analysis Performing regularly scheduled Placement Analyses is essential to maintaining a successful content campaign. It is through these analyses that one can determine how individual websites are performing on the display network. We can […]
Remove My Link or Be Disavowed! – Fear Tactic Eliminated
I have already covered the seemingly aggressive stance that backlink removing services tend to take while trying to clean up a clients link profile and came into the story with the belief that the threats of action were often over inflated and resulted in the whole conception that you portray
The post Remove My Link or Be Disavowed! – Fear Tactic Eliminated appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Testing New Sponsored Shopping Boxes, With 3D View
Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book “Don’t Make Me Think”. Found by Twitter user Brittney…
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The February 2014 Google Analytics Recap
Here’s your summary of what happened over at Google Analytics in February, and why it should matter to you. Zillow uses Google Analytics Premium to make data-driven decisions Monday, February 10, 2014 The gist: Zillow, a mobile-focused real estate company founded in 2005, made the switch to Google Analytics Premium and reaped huge rewards.This case […]
Matt Cutts: Google Mobile Queries May Surpass PC Search This Year
Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association…
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Manual Spam Action Revoked! A Case Study
Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing you shouldn’t do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought…
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Google Penalizes Italian & Spanish Link Networks
As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that …
Payday Loan Site Told They Haven’t Listened As Google Hold Penalty Firm
There are a number of markets on the internet that have been publicised through various channels as being some of the most ‘spammy’ niches on the internet and payday loans are leading the way, not only being filled with affiliates that are looking to hack, spam and fight their way
The post Payday Loan Site Told They Haven’t Listened As Google Hold Penalty Firm appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks
When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the…
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Google Confirms Giant Banner Ad Test Is Dead
Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven’t noticed them lately, there’s a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google’s Amit Singhal said the test…
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Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
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Live Blog: Google’s Amit Singhal At SMX West 2014
Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny…
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