How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
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Matt Cutts: Being Google’s “Lightning Rod” For Unhappy SEOs Might Not Be Productive
Last week, the head of Google’s web spam team Matt Cutts announced that he was extending his leave. Now, Cutts has opened up a bit more about it, further suggesting he won’t return. Cutts also suggested that having himself or anyone be a public face for Google in terms of publisher…
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What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search.
The post What’s Ahead For Paid Search? appeared first on Search Engine Land.
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Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings
Last week I posted some theories on why Google’s Pigeon update may have hurt the local rankings for some big local brands. While we have seen a lot of positive rankings improvements for our local clients, we have also heard of some large multi-location brands that got hit with 5-10% traffic losses. My take was […]
The post Slow Google+ Upgrades + Pigeon = Bad Big Local Brand Rankings appeared first on Local SEO Guide.
New AdWords Shopping Campaigns Report For Google Analytics Rolling Out
Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce f…
Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns
Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user…
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Google Confirm Penguin Update Still Rolling, IP Filtering, Algorithm Notices and More
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Confirm Penguin Update Still Rolling, IP Filtering, Algorithm Notices and More appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
New Google AdWords “Automated Extensions” Report Rolling Out
First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it…
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Friday Infographic: Facts About Google You May or May not Know
It almost seems we have never been without Google. But Google is still a teenager. Yet so much has happened in Google’s live. A look at Google’s history in facts.
Post from Bas van den Beld on State of Digital
Friday Infographic: Facts About Google You May or May not Know
Google Enables Multiple AdWords Account Logins
Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows …
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
The post 4 Reasons Y…
AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the swi…
Why Did Google’s Pigeon Poop All Over Big Local Brands?
Many large, multi-location brands found that their traffic dropped after Google released its Pigeon algorithm. Columnist Andrew Shotland discusses why.
The post Why Did Google’s Pigeon Poop All Over Big Local Brands? appeared first on Search Engine Land.
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Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for pro…
Who’s Really Winning The Search War?
Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it.
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Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools
Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
The post Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools appeared first on Search Engine Land.
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When Is a 5 Star Review Not A 5 Star Review?
The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is […]
The post When Is a 5 Star Review Not A 5 Star Review? appeared first on Local SEO Guide.
Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…
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Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo…
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