Did Pigeon 2.0 Just Take A Bite Out of Recipe SEO?
Woke up this morning to find what appears to be yet another shuffling of Google’s Pigeon update. In this case I am seeing some food query SERPs display local packs, directories and knowledge graph results – but no recipe results. Taco Click to Enlarge for Analysis Hamburger Granted I am only seeing this for queries […]
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Google Update Nicknamed ‘Pigeon Update’ Makes Major Local Search Changes
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Update Nicknamed ‘Pigeon Update’ Makes Major Local Search Changes appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started…
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Ratings Come To Google Product Listing Ads In The US
Spotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns. Available in the U.S. only for now, consumers will begin to see the 5-star rating system appear on…
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AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube
How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently…
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“Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search
Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a…
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Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know
Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s…
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Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look
Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call exten…
Assessing Hummingbird’s Impact On Search — 10 Months Later
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel…
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Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of…
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Yahoo Search Share Falls Below 10 Percent For “All-Time Low”
We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been…
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Marin Software Adds Support For Google Shopping Campaigns
Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creati…
Top 5 Digital Marketing Activities Since 2010
No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…
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Think Twice Before Using Top of Page Bidding in AdWords
What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their […]
Right To Be Forgotten: Do Users Even Care?
In the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden’s revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the “right to be…
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Google’s Quality Rating Guide Leaked Again; Here Is Version Five
Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page…
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Google Giveth & Google Taketh Away Author Icons
Google recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for…
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New Google AdWords PLA Test Groups Products By Price
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks —…
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New AdWords Quality Score Info: What You Need To Know
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!…
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Three Tales of PPC Geotargeting Successes
With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]