Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks
Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
Google Tests Shaded Site Name & Favicon For Search Results
Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don’t you think?
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google Tests Organized Search Results Page
Google seems to be testing categorizing or organizing the search results on the search results page. This is something Google announced it would do at Google I/O and also something Google has tested numerous times over the years.
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
Google Ads rolls out new design to all markets on Aug. 30
Google Ads is rolling out a new, more organized design to all markets on August 30, 2024, retiring the old interface.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan.
Google Search Console Performance report adds merchant listings to images report
Google now will show the merchant listing performance within the Google Search Image tab in Search Console data.
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google’s standards.
Google Responds To Specific Search Leak, Navboost, Clicks & User Interactions
The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the original and very vague comment gave us a couple days after the search…
Google Search Shopping Filter Top Bar
In addition to the shop deals top bar we spotted earlier, now we are seeing reports of Google Search testing a shopping search filter bar at the top. This makes a lot more sense as a search filter than the shop deals bar, which just promotes unrelated…
Google Image Search Tests Pinch To Zoom
Google Image search is testing the ability to pinch to zoom, to expand the details on a specific image within the mobile interface. So instead or in addition to clicking on an image, you can pinch to zoom to see more details on that image.
Google Ads launches Brand Recommendations powered by AI
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
Google AI Overviews Shows For Only 15% Queries, Down From 84%
New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less tha…