State AGs: Google Still Allows & Profits From Illegal Drug Ads
The National Association of Attorneys General (NAAG) is accusing Google of continuing to give consumers access to illegal and counterfeit goods — including drugs — in its search results, and letting sites that deal in such goods to advertise with Google. NAAG has asked Google co-founder…
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Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy
A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the…
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Mastering PPC: Budgeting Basics
The process of setting up campaign budgets can easily be overlooked when setting up a PPC account or new campaign, but there are a few things you may want to consider which could impact performance. Google and Bing do a great job explaining their budget settings. At a high level, Google and Bing allow you […]
Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since…
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Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…
Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t…
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Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…
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Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s web spam team improve search quality. Matt Cutts explains that moving from the anonymous web to a web with identity helps Google…
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Google enters the “native ads” marketplace
Native ads are not a new concept – however they are a hugely topical subject within the online marketplace at the moment. For the layman, they include what many people call advertorials/edi-vertorials – and are something that have been utilised both on and offline by advertisers and publishers for years. In fact – up until […]
Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]
eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84…
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Further Confirmation of Disavow Tool Debunks Myth
With the Google disavow tool clearly still an area that many website owners would rather avoid, it has become apparent to me that there are loads of people out there that are fearful towards what making use of the tool would spark on from a Google pers…
Looking at the landscape. Did Penguin 2 live up to hype
The following was a post I wrote for the IGB magazine to co-incide with the IGamingSupershow Amsterdam event. There have been a lot of column inches written about Google’s latest version of the search link algorithm called Penguin – both pre and post the launch of Version 2.0 late last week. For many including myself, […]
Your 2013 SEO dream team
To do great SEO you need a dream team consistent of different people with different skills. What`s your ideal SEO team in 2013?
Post from Agnete Tøien Pedersen on State of Search
Your 2013 SEO dream team
Google’s Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
Google’s head of search spam, Matt Cutts released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five minute video. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not…
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“Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers
On May 15th we reported that Google targeted yet another link selling network that resulted in several thousand penalties. Google’s head of search spam, Matt Cutts, has revealed which link network was the target via Twitter last week. The target was one of the oldest and arguably the most…
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Google Tests Larger Video Thumbnails In Tablet Search Results
Google Operating System blog has screen shots of Google showing larger thumbnail images for videos that come up in the search results. The larger video thumbnails show up for the first video result on tablet devices. I personally tried to replicate thi…
Google Business Photos Expands To Europe & Asia
Google announced they have expanded their business photos program into Europe and Asia. Google Business Photos is a way for you to share the inside of your stores on Google Maps. There are groups of trusted photographers that take the photos for syndic…
Google Search Rolling Out Nutrition Information On More Than 1,000 Foods
Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more …
Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google ann…
Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or…
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