How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword…
Please visit Search Engine Land for the full article.
Best Practices for Google Analytics Profiles
Whether you’re an analytics newbie, nerd or ninja, it always helps to follow best practices when setting up new Google Analytics profiles. SEER’s best practices for all of our analytics setups include some tried-and-true methods to follow, which I’ll share with you below! To start – Why do I even need Profiles in Google Analytics? […]
Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience
Google has quietly dropped yet another search feature, this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent. For example, if you search for [pizza] on…
Please visit Search Engine Land for the full article.
Google Ignites Controversy By Using “Palestine” On Homepage
Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the…
Please visit Search Engine Land for the full article.
More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
Please visit Search Engine Land for the full article.
Google Search App With Google Now Breaks Into iTunes Top 10
When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice…
Please visit Search Engine Land for the full article.
Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase…
Please visit Search Engine Land for the full article.
Google Testing Search Results Without URLs
Google is testing yet another user interface change – this time by not showing the URL of the search results on the page. @tecnonetblog tweeted that he spotted this test and posted images of it on Twitter. In the images below, you won’t see the URL, which is now green followed by an…
Please visit Search Engine Land for the full article.
Mastering PPC: What is an MCC & Why do agencies use it?
Mastering PPC: What is an MCC & Why do agencies use it? When it comes to selecting an agency, one question many clients are concerned with is, who “owns” the AdWords account? Does the agency own the account? Does the client own the account? Will the client even have access to the account? In most […]
Spreadsheets for SEO: Filtering Google Webmaster Tools Data by Domain
Hey all, I tend to be the guy everyone comes to for Excel help at Bronco, so I thought I’d start doing posts on solving some of the most common issues I find popup being an SEO. This may well have been talked about before by other bloggers, but it may be new to a […]
Relax, The Search Industry Is Doing Just Fine
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Holding A Patent Doesn’t Mean We Use That Patent In Search Quality
Google’s head of search spam, Matt Cutts, posted a YouTube video talking about a recent SEO misconception that he would like the SEO and webmaster world to “put to rest.” Matt said, just because Google has a search quality or ranking patent it does not mean that the patent was or…
Please visit Search Engine Land for the full article.
Which Finds The First-Ever Website Better, Google Or Bing?
For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it…
Please visit Search Engine Land for the full article.
When Google Gets It Wrong By Changing The Titles Of Web Pages
Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong. I was searching for Dana Point Jet Ski, which is a real business in Dana […]
Please visit Search Engine Land for the full article.
Breaking Down the Silos Event – Thursday, May 16th
Five cross-industry thought leaders will be speaking at the Search Church on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy. Whether you or your company is active in online marketing/advertising or is interested in learning to better manage your online […]
Google Rewards App Developers Using Google+ Sign-In With Better Visibility On Google Search
What are the most popular activities done or content consumed by apps? Google’s now bringing that information to its search results, assuming the app developer makes use Google+ Sign-In, that is. Google+ Sign-in was launched in February as an easy way to let anyone sign into a site or app…
Please visit Search Engine Land for the full article.
The Top Five SEO Mistakes According To Google’s Matt Cutts
In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Having a website or having a website that is not crawlable…
Please visit Search Engine Land for the full article.
iPhone & iPad Users To Get Google Now, As It Comes To iOS
Previously Android-only, Google’s “predictive search” tool Google Now is now available for the iPhone and iPad. It’s part of an updated Google Search App for iOS. Google Now for iOS had been anticipated since March, when Engadget discovered a promotional video suggesting it…
Please visit Search Engine Land for the full article.
The Amazing “Google Now” — When Google Searches Before You Think To
With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts Says It Is Okay To Link Your Sites Together But In Moderation
In a recent Matt Cutts video, where the head of Google’s search spam team answered the question “Does linking my two sites together violate the quality guidelines?” The short answer is no but, there is always a but, if you link hundreds of unrelated sites together, then it would…
Please visit Search Engine Land for the full article.