Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search […]
Scraping for Dummies with Outwit (a Marketer’s Best Friend)
Pulling data sucks. It’s mind-numbing. Outwit is a fantastic tool that’s saved me hours of manually pulling data and helped build links, create assets, identify architecture issues and so much more. Outwit is meant for non-programmers. It is great for: – harvesting infographic data that might not be easily accessible – pulling prices from websites […]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]
Google Panda to Be Released To Roam Freely in Google Algorithm Shake Up
There have been a number of revelations that have been reported to have come out of SMX West and it seems that Google’s Matt Cutts was in the mood to share some interesting insight with the SEO community, first telling us that there will be a Google Panda update hitting the search engine results either […]
Google Panda to Be Released To Roam Freely in Google Algorithm Shake Up is a post from: Dave Naylor’s SEO Blog.
The post Google Panda to Be Released To Roam Freely in Google Algorithm Shake Up appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
The Advertorial earthquake has hit, is the Tsunami still to come
The fallout from last weeks “Advertorial” update have been well documented by many in the industry – with Interfloras fall from grace being probably the most high profile casualty. However a simple look around the search landscape would suggest they are not the only ones and the number of sites affected by the Googles focus […]
Compare and Contrast – Google to be forced to change search results in Europe
Following on from the “interesting” conclusions of the FTC report into Google’s alleged abuse of their power, today came a completely contrasting perspective from the EU’s Competition Chief Joaquin Almunia. For those unaware of the FTC case last week – the FTC concluded that there wasn’t enough evidence to support complaints made that Google were […]
Jetpack and WordPress SEO
The Jetpack plugin for WordPress has quite a few nice bits and pieces. There’s one issue: the developers at Automattic seem to think they’re alone in the world. In their last release, they enabled OpenGraph tags by default with no setting to disable it. Even when you already have WordPress SEO enabled and OpenGraph enabled…
Jetpack and WordPress SEO is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Google revamps search results pages
For many in the US, the existance of these pages is not a surprise – and today Google announced that they were tweaking the design of the search results pages yet again. This presents yet another significant change from a landscape that up until about three or four years ago – had remained fairly static […]
Google launches Adwords business credit card in the UK
Following on from a small successful trial in the US last July, Google has announced it is launching a new feature aimed at small to medium sized enterprises for Google Adwords Credit, a credit card specifically for Google Adwords. The new facility lau…
Google messing with your head – again
There is an argument to not doing keyword research late at night for the potential of missing the odd opportunity here and there, however I was perplexed to see this little bit of Google wizardry whilst undertaking some keyword research recently. Undertaking the search for ‘credit cards’ suggested Google isn’t completely at ease with its […]
Google launch PPC enhanced sitelinks globally
Google appears to be back with avengence post summer break – and close on the heels of the Google Insurance comparison ads has now launched their enhanced sitelinks globally Initial tests have suggested that the enhanced sitelinks significantly improved the CTR performance so this is certainly significant news for those areas where the enhanced sitelinks […]
The new multi-screen world – Cross Platform behaviour
I came across this Google produced infographic, something I hadn’t seen before. The infographic covers the consumption of media cross-platform and has a number of interesting figures: 90% of media interactions are screen based 38% of our daily media interactions take place on smartphones Interestingly, smartphones would now appear to be an integral part of […]
Google sponsored car insurance launches
It would appear Google has launched (not sure whether full or soft launched) – the much anticipated comparison engine for car insurance. Given a similar facility is already live for terms on credit cards, mortgages and loans, its not that much of a surprise to see Google really take use of their Beatthatquote acquisition in […]
Is the SSL issue getting bigger
A couple of weeks ago, I was asked if I fancied being involved in a piece on SSL search for the NMA, something for which I had to pull together a fair bit of research as part of the piece. With Firefox 14 now encrypting searches by default, the volume …
New Penguin update on the way?
It would appear that a number of people have received notifications from Google of unnatural link patterns similar to those received around late April. When the previous notifications were received a number of people were on the receiving end of devalu…
Good luck Marissa – Marissa Mayer to head up Yahoo
I don’t think this is a move anyone saw – however Marissa Mayer is to be the next CEO of Yahoo, becoming in the process one of the most important people in Silicon Valley. Google’s 20th employee, and their first female engineer – Marissa was one of the people responsible for much of the early […]
Dogpile creating a bit of a stink
Its strange seeing the fallout of many of the updates, however my colleague here at Mediacom Ryan Mckay noticed a significant increase in the volume of Dogpile (who you may ask) results coming back in the organic SERPS. For those that remember Dogpile,…
New Compare Ads now out in the wild
Following on from yesterdays post about Google launching new comparison ads in the UK and the US, we have finally seen the ads now out in the wild The terms seem to trigger on quite specific terms at the moment such as – Compare credit cards – Compare …
Is Google about to shake up the finance marketplace?
Google may well have truly thrown the gauntlet down to the big finance aggregators with the launch of new financial comparison units on a number of finance related terms. The comparison ad concept themselves is nothing new, however rumour is rife that …