What Google Knows About You
Google knows a lot about you. Want to know what and how? Here’s how Google gathers information about you and your friends.
Post from Bas van den Beld on State of Digital
What Google Knows About You
WMT: Google Gets Personal With SEOs?
Christmas morning, I got something I never expected: a personal email from Google. And it truly felt like a gift! Right out of bed, I had my 3 cans of Red Bull and checked my messages, as usual. Initially, I wasn’t surprised to see that I had an email from Google. I figured it was […]
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The Bing Dilemma: What To Do With The Little Search Engine That Can’t
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has become synonymous with the act of searching online. Imagine that you are the person at Microsoft…
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Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?
Lyrics site Rap Genius says that is is no longer penalized within Google after taking action to correct “unnatural links” that it helped create. The site was hit with a penalty for 10 days, which meant people seeking it by name couldn’t find it. That’s been fixed, though…
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SEER’s Ultimate 2014 PPC Wish List
While we certainly don’t hope for another radical change from 2014, like 2013′s Enhanced campaign migration, the SEER team has shared their PPC wishes for the new year. From updates to Google and Bing to social platforms, we have compiled SEER’s wish list of what we are looking for from PPC in 2014. Once you […]
Mastering PPC: How Did You Come Up With My Budget?
What a coincidence that we both have the same New Year’s resolution for 2014: to crush it with PPC advertising. To do that, we determined a budget to pay for our PPC efforts. Management may ask – how did you decide on the budget amount? Luckily, Google and Bing have tools that provide cost estimates. […]
The hidden secrets of Marketing
Gianluca Fiorelli provides a very special look at predictions for 2014, with a special featuring the NSA, Google and more.
Post from Gianluca Fiorelli on State of Digital
The hidden secrets of Marketing
Infographic: The Biggest Changes To Google Search In 2013
What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year? Produced by the folks at E2M Solutions, the infographic …
The Global SEO & Content Marketing Landscape
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global S…
Mastering PPC: Five Ways To Lower Your CPC’s
Most of us like paying less and getting more. Source – http://swesmarts.com/wordpress/wp-content/uploads/2013/07/happy_customer.jpg Here are five ways you can lower your average CPC’s, in prior order from your least to the best options. 5: Lower your bids. It couldn’t be simpler. Bid less, pay less. However, actual/average CPC can often be less than your […]
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Knowledge Graph seems fairly new and ‘not SEO-able’ but Gianluca Fiorelli shows that there is a lot you can do.
Post from Gianluca Fiorelli on State of Digital
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
EU: Google Antitrust Concessions “Unacceptable” As Second Study Condemns “Rival Links”
European Union competition commissioner Joaquin Almunia announced Friday in a Spanish radio interview that Google’s second round of concessions in its current antitrust settlement proposal were “unacceptable.” The main obstacle to settlement is still Google’s treatment of…
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Mastering PPC: PLAs – Mysteriously Murder Your eComm Competition with PLAs
Let’s say you are an online retailer of books, and you’ve noticed that in the last 6 months your traffic has been slowly declining. Your average position doesn’t appear to be slipping; your ad copy hasn’t changed, and yet… declining traffic. You do a few test queries to investigate and find: This. Your ad, while […]
A Guide to all the Google AdWords PPC Settings
An in-depth guide into the various settings within Google AdWords, what they are and how to use them.
Post from Samantha Noble on State of Digital
A Guide to all the Google AdWords PPC Settings
Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates
How much is one US dollar in UK pounds? Google will give you a direct answer to that and many other currencies with the conversion tool that’s built into its search results. But when it comes to Bitcoin, Russian-based Yandex seems to have won the honor of being first to support conversion of…
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Google’s Matt Cutts On Search Spammers: “We Want To Break Their Spirits”
In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt explained that Google aims to “break the spirits” of spammers in order to encourage…
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Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012. What is stunning, however, is the four-fold…
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Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of…
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Google Adds “Now” Content, Features To iOS Maps Apps
In October, Google started adding Google Now style cards to its PC Maps. Now, Google is adding some of those same features to its iOS Maps apps. If you update Google Maps for iOS and sign in, you can now see flight, hotel, and restaurant reservations from Gmail in Maps — and then search or…
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How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%
On October 22nd Google announced that ad extensions will now be a factor in ad rank as well as the importance of ad extensions eligibility to display in your ads. As with all algorithm changes no one really knew what this meant for performance or how this was going to affect our PPC campaigns. The initial conversations were that […]