2014 Local Directory SEO Content Strategy
This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To: Local Directories From: Google Re: Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]
The post 2014 Local Directory SEO Content Strategy appeared first on Local SEO Guide.
Adopt A Contingency Search Marketing Plan Before You Get Dinged
What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton…
Please visit Search Engine Land for the full article.
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
A New Way of Linking Announced by Google
Google announces the “rel=”counts-twice” tag”, which is going to change the way the SEO industry builds links.
Post from Bas van den Beld on State of Digital
A New Way of Linking Announced by Google
Google Referrer Data Is Getting Passed On Searches From IE8
IE8, still the most popular version of the Internet Explorer browser worldwide, is now passing referrer data from Google searches. The move to drop SSL is recent, and isn’t carried over to other versions of Internet Explorer. The full set of referrer data is passing through. Here’s a…
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Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,…
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How To Reduce Landing Page Clutter For Optimal AdWords Performance
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or…
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How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google…
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The 3 Habits of Highly Effective Online Marketers – What you can learn from Google #SMX Munich
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google. He shares his most valuable lessons learned.
Post from Guestpost on State of Digital
The 3 Habits of Highly Effective Online Marketers – What you can learn from Google #SMX Munich
How Google goes from a Search Engine to a real Answer machine #SMX Munich
Marcus showed the SMX audience his presentation “Google as an answer machine” in which he explains the changing Google.
Post from Guestpost on State of Digital
How Google goes from a Search Engine to a real Answer machine #SMX Munich
Brands Feel Google Wrath Days After MyBlogGuest Taken Out
When Google take out large scale link networks, there is always an aftermath that follows as websites see their rankings slashed and organic traffic plummet as their web development teams wake up to a Google manual action warning in their Webmaster Too…
Google Granted Patent For Panda Algorithm
Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir…
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What Do Users Really Think Of The New Google Design?
When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow “ad” icons, contradictory outcries of this sort began popping up, “Ad click-through rates are going to plummet because the ads are too obvious…
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AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns
With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid simulator estimates can then be…
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Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense
In February Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013…
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Google Take Out “Large Guest Blog Network” As Guest Blogging in the Crosshair Again
If you have been following the changing stance of Google over the past year, you will have seen that they have altered their acceptance of the latest link building craze, guest blogging, and issued a firm message back in January that told the online community that they were no longer
The post Google Take Out “Large Guest Blog Network” As Guest Blogging in the Crosshair Again appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
10 Key Takeaways From Meet The Search Engines @ SMX West
Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for…
Please visit Search Engine Land for the full article.
PPC Work Hacks: Quickly Analyze AdWords GDN Placements
First thing first, HAPPY SAINT PATRICK’S DAY! Now let’s grab a green pint and dive into some placement reports. Cheers! Placement Analysis Performing regularly scheduled Placement Analyses is essential to maintaining a successful content campaign. It is through these analyses that one can determine how individual websites are performing on the display network. We can […]
Remove My Link or Be Disavowed! – Fear Tactic Eliminated
I have already covered the seemingly aggressive stance that backlink removing services tend to take while trying to clean up a clients link profile and came into the story with the belief that the threats of action were often over inflated and resulted in the whole conception that you portray
The post Remove My Link or Be Disavowed! – Fear Tactic Eliminated appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Testing New Sponsored Shopping Boxes, With 3D View
Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book “Don’t Make Me Think”. Found by Twitter user Brittney…
Please visit Search Engine Land for the full article.