Google Publishes Full Text Of EU Antitrust Agreement
This afternoon on its European Blog Google’s General Counsel Kent Walker exposed the full text of the company’s third-proposed and tentatively accepted antitrust settlement agreement with European Competition Commissioner Joaquin Almunia. Almunia previously declined to make the full…
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Googling The Weather: From 20% Project To Sophisticated Query Analysis
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…
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Google: how big is it really?
We know Google is big. The biggest out there. But how big is it really? Best Computer Science Degrees took an in depth look.
Post from Bas van den Beld on State of Digital
Google: how big is it really?
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon
Our SES London 2014 coverage continues. This session on day 2 is dedicated to the recent Google Hummingbird update and how this affects content strategy.
Post from Polly Pospelova on State of Digital
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon
Google Showing Restaurant Menus In Card-Style Search Result
Google has started showing complete restaurant menus in its search results when a query specifically looks for menu information. We think Allie Brown was the first to spot this when she shared the results of a search for “jones brunch menu” on Twitter. For that query, Google begins the…
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Google In Trouble Again Over Racist Search Suggestions In UK
Is Google Suggest (autocomplete) simply a mirror held up to society; or is it a product that needs to be censored and regulated to protect us from potentially offensive and objectionable content — even defamation? In the latest row over Google Suggest, the company has removed racist and other…
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Google Moves Ahead Of Exxon To Become 2nd Most Valuable US Company After Apple
Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google’s market capitalization totals $393.5 billion, representing less than a billion more than Exxon’s $392.6…
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Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
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How Google Glass Will Change Search — And What It Means For You
Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year. The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search…
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Google’s “Olympic Charter” Logo Stands Up To Russia’s Anti-Gay Legislation
If you had any doubts over how Google feels about Russia’s legislation against gay “propaganda,” just go the Google home page. The company has started what will be a string of special logos for the Olympics with one that includes a quote stressing that the official Olympic Charter…
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With Susan Wojcicki Heading YouTube, Google SVP Sridhar Ramaswamy Takes The Reigns Of Ads And Commerce
With today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the…
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“When Do The Olympics Opening Ceremonies Start?” You May Be Surprised Which Search Engine Has The Best Answer
I didn’t realize how hard it would be, but yesterday I wanted to find out more about the Olympic opening ceremonies and when they would start. NBC, which is broadcasting the games in the U.S., appears to have nothing on its official website about the ceremonies or what time they’ll air…
Please visit Search Engine Land for the full article.
Google Make Changes to Marketplace to Avoid EU Fine
Search engine giants Google are once again making changes to their service in order to fall into line with European legislation following an investigation that deemed that they were giving preferential treatment to particular results with the aim to in…
5 Tips To Kill The Competition In Local Search
If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical…
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It’s Done: Google Settles Search Antitrust Case In Europe
Roughly a year after Google settled an antitrust investigation with the US Federal Trade Commission, Bloomberg is reporting that Google and the European Commission have reached a final settlement that would end the regulator’s antitrust search investigation against the company. According to…
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Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click
This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conver…
Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new…
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Google Brings Search Funnels Attribution Modeling Tool To AdWords
Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare…
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.