Payday Loan Site Told They Haven’t Listened As Google Hold Penalty Firm
There are a number of markets on the internet that have been publicised through various channels as being some of the most ‘spammy’ niches on the internet and payday loans are leading the way, not only being filled with affiliates that are looking to hack, spam and fight their way
The post Payday Loan Site Told They Haven’t Listened As Google Hold Penalty Firm appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks
When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the…
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Google Confirms Giant Banner Ad Test Is Dead
Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven’t noticed them lately, there’s a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google’s Amit Singhal said the test…
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Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
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Live Blog: Google’s Amit Singhal At SMX West 2014
Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny…
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How 90s HTML Coding Will Save The SEO World In 2014
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite.
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Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada
Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings,…
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Google Stepping Up Merchant Feed Enforcement
Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product…
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AdWords API For New Google Shopping Campaigns Now Available
Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of b…
If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…
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Live @ SMX West: Meet The Search Engines
Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a…
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Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
Google recently announced that users can browse restaurant menus in Google search. What does this mean for restaurants and their websites in the future?
Post from Laura Phillips on State of Digital
Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]
Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large s…
Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display
Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook’s Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to…
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Has Google Development Made Re-Creation and Re-Branding A More Predominant Process?
Google have never kept their intentions to keep their search engine results to the highest possible standard a secret and with that they have guidelines that are openly available to website owners to help steer them in the right direction while trying …
Google Urge You to Report Scraper Infringements
Google have reached out to website owners in their bid to continue their battle against the poor quality search engine results that seem to be creeping into their organics, even though they have two automatic algorithms doing a sanity check on what the…
Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget
Now Official: Google Adds Restaurant Menus To Search Results
That Google menus experiment we told you about a couple weeks ago? It’s now official. But it’s only available in the U.S. at the moment. Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily…
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Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the…
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AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics
This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports ab…