Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel…
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New AdWords Editor Version 10.3 Now Available
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink I…
Down With Toolbar PageRank And Up With… What?
I’ve never been a big fan of Google’s Toolbar PageRank (TBPR) because, as you may know, it’s a metric that isn’t updated very often. It’s also been thrown around too much as a metric that gauges quality — and I’ve been doing this long enough to know that…
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AdWords Offer Extensions Get Shut Down In Favor Of Google Offers
In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they…
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How To Troubleshoot Authorship Issues: Step by Step Flowchart
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup …
New AdWords Terms & Conditions Roll Out In Europe, Middle East, Africa
Today, Google announced the roll out of a new set of Terms and Conditions for AdWords in Europe, the Middle East and Africa. The changes are part of Google’s efforts to update AdWords T&C globally, in part, to reflect the impact of new capabilities. Mark Martel writes in the announcement…
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“Buy Viagra” SERPs of No Priority to Google
Dear Welsh Centre for Crime and Social Justice, you have been hacked. Not only have you been hacked, at least 218 pages you probably have no knowledge of have been placed on your server, all targeting all sorts of pharma …
Google Testing Site Name & URL In Search Result Snippets
Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results. Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land…
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Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None
In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using…
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How To Leave Anonymous Business Reviews In Google+
For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus hurting their business and their rankings). They asked me what to do; and I, in turn, asked my…
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Updated Google iOS Search App Includes Handsfree Activation, New Notifications, Reminders & Cards
Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, iPhone 4s users can say, “Okay Google” or touch the…
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Google Hotel Finder Goes Mobile
Google’s Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the…
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Marin Issues Google Enhanced Campaigns Impact Study
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. The study focuses on a year-over-year performance comparison covering the nine week period beginning the week after the…
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AdWords Updates Combined Search And Display Campaign Type: Who Should Use It?
This week, Google introduced a new campaign type called “Search Network with Display Select”. This replaces the former “Search & Display Networks” option. Both enable ads to run on Google search, Google search partners and the Google Display Network (GDN), but Google…
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Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined…
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Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK
The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to be getting a test run in the UK. This weekend, Ashley Williams, SEO Project Lead at Summit Media in the UK, noticed the icon appearing in the SERPs for every query he…
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The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get fo…
Bing Really Doesn’t Want You To Search Google
Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, “In blind tests, people preferred Bing to Google for the web’s top searches. See for yourself.” Here is a…
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Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages
Those internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is…
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Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results….
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