The new multi-screen world – Cross Platform behaviour
I came across this Google produced infographic, something I hadn’t seen before. The infographic covers the consumption of media cross-platform and has a number of interesting figures: 90% of media interactions are screen based 38% of our daily media interactions take place on smartphones Interestingly, smartphones would now appear to be an integral part of […]
Google sponsored car insurance launches
It would appear Google has launched (not sure whether full or soft launched) – the much anticipated comparison engine for car insurance. Given a similar facility is already live for terms on credit cards, mortgages and loans, its not that much of a surprise to see Google really take use of their Beatthatquote acquisition in […]
Is the SSL issue getting bigger
A couple of weeks ago, I was asked if I fancied being involved in a piece on SSL search for the NMA, something for which I had to pull together a fair bit of research as part of the piece. With Firefox 14 now encrypting searches by default, the volume …
New Penguin update on the way?
It would appear that a number of people have received notifications from Google of unnatural link patterns similar to those received around late April. When the previous notifications were received a number of people were on the receiving end of devalu…
Good luck Marissa – Marissa Mayer to head up Yahoo
I don’t think this is a move anyone saw – however Marissa Mayer is to be the next CEO of Yahoo, becoming in the process one of the most important people in Silicon Valley. Google’s 20th employee, and their first female engineer – Marissa was one of the people responsible for much of the early […]
Dogpile creating a bit of a stink
Its strange seeing the fallout of many of the updates, however my colleague here at Mediacom Ryan Mckay noticed a significant increase in the volume of Dogpile (who you may ask) results coming back in the organic SERPS. For those that remember Dogpile,…
New Compare Ads now out in the wild
Following on from yesterdays post about Google launching new comparison ads in the UK and the US, we have finally seen the ads now out in the wild The terms seem to trigger on quite specific terms at the moment such as – Compare credit cards – Compare …
Is Google about to shake up the finance marketplace?
Google may well have truly thrown the gauntlet down to the big finance aggregators with the launch of new financial comparison units on a number of finance related terms. The comparison ad concept themselves is nothing new, however rumour is rife that …