AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics
This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports ab…
Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse
In response to a string of cases where fake business/organization listings have been added to Google Maps, Google says it has removed those listings and put in place new hurdles to make it more difficult for this kind of abuse to get through its system…
Someone Outranking You With Your Own Content? Use The New Google Scraper Report
One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a to…
Google AdWords Smart Annotations Test Continues To Roll Out
Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been…
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AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”
Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms,…
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6 Tasks To Automate In AdWords Without Scripts Or Tools
When we think about automation in PPC, our minds tend to jump to expensive tools like Marin, Kenshoo and Acquisio or advanced algorithms and Google Scripts. However, you shouldn’t let the word “automation” scare you into forgetting the simple things that make it great: speed and…
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The Secret To Staying Relevant With Authorship
At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had…
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Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search
If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It’s called “technological singularity” and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Google’s Director of…
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DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel…
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AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation
The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion d…
Out of Beta: Google Shopping Campaigns For PLAs Now Available Globally
Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping ca…
Backlink Clean Ups – Your Threats Are Empty So Drop Them!
With the day and age of backlink profile penalisation firmly in motion at the moment in terms of how Google are taking their battle for a better quality search engine to a whole new level, getting your backlink removal process correct is important, one email to the wrong people and
The post Backlink Clean Ups – Your Threats Are Empty So Drop Them! appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
NetVoucherCodes.co.uk Push Out ‘The Donkey Cutts’ Game Amid Claims of Negative SEO
Naturally there are going to be a high number of website owners that are less than happy with waking up in a morning to find that their website is facing the wrath of Google, whether that be through manual or algorithmic penalisation and today we have seen that one website
The post NetVoucherCodes.co.uk Push Out ‘The Donkey Cutts’ Game Amid Claims of Negative SEO appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Lessons From Google On Optimizing Your SEO
Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering…
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Google Publishes Full Text Of EU Antitrust Agreement
This afternoon on its European Blog Google’s General Counsel Kent Walker exposed the full text of the company’s third-proposed and tentatively accepted antitrust settlement agreement with European Competition Commissioner Joaquin Almunia. Almunia previously declined to make the full…
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Googling The Weather: From 20% Project To Sophisticated Query Analysis
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…
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Google: how big is it really?
We know Google is big. The biggest out there. But how big is it really? Best Computer Science Degrees took an in depth look.
Post from Bas van den Beld on State of Digital
Google: how big is it really?
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon
Our SES London 2014 coverage continues. This session on day 2 is dedicated to the recent Google Hummingbird update and how this affects content strategy.
Post from Polly Pospelova on State of Digital
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon
Google Showing Restaurant Menus In Card-Style Search Result
Google has started showing complete restaurant menus in its search results when a query specifically looks for menu information. We think Allie Brown was the first to spot this when she shared the results of a search for “jones brunch menu” on Twitter. For that query, Google begins the…
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Google In Trouble Again Over Racist Search Suggestions In UK
Is Google Suggest (autocomplete) simply a mirror held up to society; or is it a product that needs to be censored and regulated to protect us from potentially offensive and objectionable content — even defamation? In the latest row over Google Suggest, the company has removed racist and other…
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