More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
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Google Search App With Google Now Breaks Into iTunes Top 10
When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice…
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Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase…
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Google Testing Search Results Without URLs
Google is testing yet another user interface change – this time by not showing the URL of the search results on the page. @tecnonetblog tweeted that he spotted this test and posted images of it on Twitter. In the images below, you won’t see the URL, which is now green followed by an…
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Mastering PPC: What is an MCC & Why do agencies use it?
Mastering PPC: What is an MCC & Why do agencies use it? When it comes to selecting an agency, one question many clients are concerned with is, who “owns” the AdWords account? Does the agency own the account? Does the client own the account? Will the client even have access to the account? In most […]
Spreadsheets for SEO: Filtering Google Webmaster Tools Data by Domain
Hey all, I tend to be the guy everyone comes to for Excel help at Bronco, so I thought I’d start doing posts on solving some of the most common issues I find popup being an SEO. This may well have been talked about before by other bloggers, but it may be new to a […]
Relax, The Search Industry Is Doing Just Fine
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the…
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Google’s Matt Cutts: Holding A Patent Doesn’t Mean We Use That Patent In Search Quality
Google’s head of search spam, Matt Cutts, posted a YouTube video talking about a recent SEO misconception that he would like the SEO and webmaster world to “put to rest.” Matt said, just because Google has a search quality or ranking patent it does not mean that the patent was or…
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Which Finds The First-Ever Website Better, Google Or Bing?
For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it…
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When Google Gets It Wrong By Changing The Titles Of Web Pages
Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong. I was searching for Dana Point Jet Ski, which is a real business in Dana […]
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Breaking Down the Silos Event – Thursday, May 16th
Five cross-industry thought leaders will be speaking at the Search Church on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy. Whether you or your company is active in online marketing/advertising or is interested in learning to better manage your online […]
Google Rewards App Developers Using Google+ Sign-In With Better Visibility On Google Search
What are the most popular activities done or content consumed by apps? Google’s now bringing that information to its search results, assuming the app developer makes use Google+ Sign-In, that is. Google+ Sign-in was launched in February as an easy way to let anyone sign into a site or app…
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The Top Five SEO Mistakes According To Google’s Matt Cutts
In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Having a website or having a website that is not crawlable…
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iPhone & iPad Users To Get Google Now, As It Comes To iOS
Previously Android-only, Google’s “predictive search” tool Google Now is now available for the iPhone and iPad. It’s part of an updated Google Search App for iOS. Google Now for iOS had been anticipated since March, when Engadget discovered a promotional video suggesting it…
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The Amazing “Google Now” — When Google Searches Before You Think To
With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive…
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Google’s Matt Cutts Says It Is Okay To Link Your Sites Together But In Moderation
In a recent Matt Cutts video, where the head of Google’s search spam team answered the question “Does linking my two sites together violate the quality guidelines?” The short answer is no but, there is always a but, if you link hundreds of unrelated sites together, then it would…
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Mastering PPC: How to Set Up an AdWords or Bing Ads Account
So now that you understand what PPC is, the difference between PPC & SEO or content & search, what conversions are, and all other good stuff that will be useful when developing into a master PPC account manager, you might be wondering, “Well, how do I actually start advertising?” We’ll now go through each step (with […]
Governments Across The Globe Are Making More Requests To Remove Content From Google Services
According to a new Transparency Report released today, Google received 4,096 government requests to remove 42,249 pieces of content during 2012. The purpose of Google’s Transparency Reports is to record the number of worldwide government requests to censor content on Google services, and…
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Google Downplays Google+ With Updated Authorship Snippet?
Google has quietly changed the user interface for how they display the authorship snippet in the search results. The largest difference is that they removed the “more by” link that linked to additional stories written by that author. The other changes include that now clicking on the…
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Google Are Testing Layout Changes – Green Arrow Dropdown
As you can see from the screenshot above, the green dropdown arrow appears at the side of the URL and contains “Cached”, “Similar” and “Share” links. Interestingly – this appears to get rid of the Google Instant Previews… Here is a slightly larger image, which may be a bit clearer:
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