Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
Where SEM Is Concerned, Google+ Appears To Be Alive And Well
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product …
Spider-Man Goes To The Dark Side, Or At Least The Other Side, Switches From Bing To Google
Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the…
Please visit Search Engine Land for the full article.
Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon…
Please visit Search Engine Land for the full article.
Does Google Want to Cut Out AdWords Middlemen?
The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, so…
Why It’s Good To Compete With Google
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For…
Please visit Search Engine Land for the full article.
Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change
You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In r…
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few…
Please visit Search Engine Land for the full article.
Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…
Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO…
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The Impending Demise of Google+?
With the news of Vic Gundotra’s departure from Google, the fate of his social network Google+ is unclear. Will it disappear or evolve in to something else?
Post from Barry Adams on State of Digital
The Impending Demise of Google+?
Friday Commentary: Trust and Google
Nick Garner shares his views on whether or not we should trust Google as CMO’s to build our brand upon.
Post from Nick Garner on State of Digital
Friday Commentary: Trust and Google
Why Google is broken and the Search Quality Team does nothing to fix it
Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.
Post from Gianluca Fiorelli on State of Digital
Why Google is broken and the Search Quality Team does nothing to fix it
Search Marketers: Keep Calm, Carry On
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of…
Please visit Search Engine Land for the full article.
Introducing our global Google+ page for webmasters
Webmaster Level: All
We’ve recently launched our global Google Webmasters Google+ page. Have you checked it out yet? Our page covers a plethora of topics:
- Official news and announcements like when our blog launched en français
- Tips such as how to handle 404s correctly
- Q&A office hours with our team
- Exclusive behind the scenes including planking puns and adventures with Googlebot
Follow us at google.com/+GoogleWebmasters and let us know in the comments what else you’d like to see on our page! If you speak Italian, Japanese, Russian or Spanish, be sure to also join one of our webmaster communities to stay up-to-date on language and region-specific news.
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| Hello from around the world! |
Posted by Mary Chen and Andrey Lipattsev, Webmaster Outreach Team
Google’s 4/22 AdWords News: Features For App Ads, More UI Tools, No Wild Surprises
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced…
Please visit Search Engine Land for the full article.
Google Once Again Take Out Network With “No footprint” As PointJoint.com Falls
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Once Again Take Out Network With “No footprint” As PointJoint.com Falls appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads
Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]
5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return
Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available…
Please visit Search Engine Land for the full article.
Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it…
Please visit Search Engine Land for the full article.