Google in breach of Dutch data protection law
Today the Dutch CPD concluded that Google’s privacy policy violates Dutch data protection laws. This is the latest European privacy set-back for Google.
Post from Barry Adams on State of Digital
Google in breach of Dutch data protection law
“NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?
It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its…
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Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while…
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3 Ways AdWords Scripts Will Make Your Holidays Merrier
The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent…
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Saving the Environment with Schema.org
Google is enticing SEOs to implement schema.org structured data. But why is the search giant doing this? Barry Adams looks at one possible theory…
Post from Barry Adams on State of Digital
Saving the Environment with Schema.org
Google Enables “OK Google” Hands-Free Voice Search On PCs
Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the PC. Voice search on Chrome was possible before but you needed to manually select the microphone. After the browser extension is installed you simply…
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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis…
Now “Undo” Google AdWords Changes From Change History Reports
Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing. Here’s a screenshot from Heather’s…
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Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US
Today Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show…
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Google Shopping Adds New Consumer Features Ahead Of The Holidays
Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the pro…
Matt Cutts: Wrong About Responsive Web Design
In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO – and I…
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Designing Analytics Dashboards From Google Webmaster Tools Keyword Data
Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data — and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can…
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In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites
Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/landing page classification: “Your Money or Your Life.” It’s explained in detail in a new version of Google’s “Search Quality…
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Conversion Metrics Now Available In Google AdWords Bid Simulator
The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and…
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Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits…
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Google Updates AdWords Opportunities Tab With New Opportunity Types
The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your compet…
Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season. Jean-Michel…
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New AdWords Editor Version 10.3 Now Available
Google released the latest version of AdWords Editor yesterday to all AdWords users. Here is an overview of what is new in version 10.3. Sitelinks: The new version supports enhanced sitelinks, allowing you to add two lines of text, and a new Sitelink I…
Down With Toolbar PageRank And Up With… What?
I’ve never been a big fan of Google’s Toolbar PageRank (TBPR) because, as you may know, it’s a metric that isn’t updated very often. It’s also been thrown around too much as a metric that gauges quality — and I’ve been doing this long enough to know that…
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AdWords Offer Extensions Get Shut Down In Favor Of Google Offers
In February, Google announced the limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn’t make much of a splash when they debuted, and now it turns out they…
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