Google Updates iOS Search App To Include “Smarter” Voice Search Cues & Customized Alerts
The Apple-focused website 9to5Mac.com reported today that Google’s iOS Search app has been updated to version 4.0, with new voice search cues and customized alerts from Google Now. With the updates, the app’s new voice search cues offer more conversational-styled search queries….
Please visit Search Engine Land for the full article.
Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
As backlinks continue to weaken as a trust signal, does it make sense for online marketers to continue with link building as a key tactic? Jon Henshaw explores in this Friday Commentary.
Post from Jon Henshaw on State of Digital
Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
Dealing with PPC “not provided”
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Post from Arianne Donoghue on State of Digital
Dealing with PPC “not provided”
Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Cli…
Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
Where SEM Is Concerned, Google+ Appears To Be Alive And Well
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product …
Spider-Man Goes To The Dark Side, Or At Least The Other Side, Switches From Bing To Google
Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the…
Please visit Search Engine Land for the full article.
Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon…
Please visit Search Engine Land for the full article.
Does Google Want to Cut Out AdWords Middlemen?
The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, so…
Why It’s Good To Compete With Google
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For…
Please visit Search Engine Land for the full article.
Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change
You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In r…
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few…
Please visit Search Engine Land for the full article.
Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…
Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO…
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The Impending Demise of Google+?
With the news of Vic Gundotra’s departure from Google, the fate of his social network Google+ is unclear. Will it disappear or evolve in to something else?
Post from Barry Adams on State of Digital
The Impending Demise of Google+?
Friday Commentary: Trust and Google
Nick Garner shares his views on whether or not we should trust Google as CMO’s to build our brand upon.
Post from Nick Garner on State of Digital
Friday Commentary: Trust and Google
Why Google is broken and the Search Quality Team does nothing to fix it
Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.
Post from Gianluca Fiorelli on State of Digital
Why Google is broken and the Search Quality Team does nothing to fix it
Search Marketers: Keep Calm, Carry On
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of…
Please visit Search Engine Land for the full article.
Introducing our global Google+ page for webmasters
Webmaster Level: All
We’ve recently launched our global Google Webmasters Google+ page. Have you checked it out yet? Our page covers a plethora of topics:
- Official news and announcements like when our blog launched en français
- Tips such as how to handle 404s correctly
- Q&A office hours with our team
- Exclusive behind the scenes including planking puns and adventures with Googlebot
Follow us at google.com/+GoogleWebmasters and let us know in the comments what else you’d like to see on our page! If you speak Italian, Japanese, Russian or Spanish, be sure to also join one of our webmaster communities to stay up-to-date on language and region-specific news.
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| Hello from around the world! |
Posted by Mary Chen and Andrey Lipattsev, Webmaster Outreach Team
Google’s 4/22 AdWords News: Features For App Ads, More UI Tools, No Wild Surprises
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced…
Please visit Search Engine Land for the full article.