Google revenue increases 12%, Profit up 36% – Enhanced campaigns starting to bite
Its been a year of change, for both sides of the search landscape. It should come as no surprise therefore to see Google’s Q3 figures reflecting what should be construed as a positive 2013 with Google seeing a significant increase in the volume by which users engage with its ads, mitigating to a certain degree a […]
Why Google PageRank Is the Wrong Indicator to Focus On
Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?
Post from Jayson DeMers on State of Digital
Why Google PageRank Is the Wrong Indicator to Focus On
Google Launches Expanded AdWords PLAs On Mobile Devices
Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page. Users can swipe to see more PLAs fr…
Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
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Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts
In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. Y…
MugShots.com Says Google’s Algorithm Change Puts Americans At Risk
About a week ago, Google released an algorithm update we named the Google’s MugShot Algorithm. This update specifically targeted sites ranking well for names and displayed their arrest photo, name and details. The new algorithm update impacted sites such as Mugshots, BustedMugshots and…
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Infographic: An Anatomy Of Google’s Dynamic Search Results Page
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-orient…
Google Images: Search By Image Not Working For Many
Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take an image from their computer or plug in an image source URL into Google Images and Google will return related images, with web pages that may have more…
Please visit Search Engine Land for the full article.
Google And SEO Communications: Swahili Vs. Latin
There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap. This is not a simple case of US English vs. UK English, but more like Swahili vs. Latin. Many publishers — and many who profess to be SEO…
Please visit Search Engine Land for the full article.
AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]
With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones…
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Google Hummingbird: When Evolutionary Becomes Revolutionary
The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We’ll keep improving Google Search so it…
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The Top 7 Milestones Of Google Search
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery…
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Google’s Matt Cutts: User Redirection Based On Location Is Not Spam
Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam. What Google does consider spam is when you redirect…
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Hummingbird’s Impact On B2B Sites
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not …
Penguin 2.1 Rolls Out As Website Owners Report Further SERPs Pain
A new post from www.davidnaylor.co.uk. BAZINGA!
Google Adds TV Listings, But The Results Aren’t Ready For Prime Time
Hurray. Google Search has gained TV listings, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google shared the…
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How Will Google Hummingbird Impact Links? Here Are 6 Ways
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is…
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Patience Prevails in PPC
When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices. Recently, I was monitoring campaign performance for a new e-commerce client shortly after launching the new SEER […]
Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently…
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Google Are Not Human. Stop Treating Them Like One
Google’s moves are met with it’s fair share of advocates & enemies. It’s us who are at fault for treating a monumental company like a human. Just stop.
Post from Ned Poulter on State of Digital
Google Are Not Human. Stop Treating Them Like One