Top Five Local SEO Myths — And Truths
There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about…
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With New GDN Ad Format, Text Ads Will Compete In Display Auctions
Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as “display-like” ads on publisher sites that have opted only to show display ads in their AdSense accounts. The implication for AdWords advertisers is…
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Google Updates iOS Search App To Include “Smarter” Voice Search Cues & Customized Alerts
The Apple-focused website 9to5Mac.com reported today that Google’s iOS Search app has been updated to version 4.0, with new voice search cues and customized alerts from Google Now. With the updates, the app’s new voice search cues offer more conversational-styled search queries….
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Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
As backlinks continue to weaken as a trust signal, does it make sense for online marketers to continue with link building as a key tactic? Jon Henshaw explores in this Friday Commentary.
Post from Jon Henshaw on State of Digital
Friday Commentary: Forget Google. The Value of Backlinks Is Bigger Than Ever
Dealing with PPC “not provided”
“Not provided” has come to PPC. Find out what this means for your campaigns and how to mitigate any loss of data.
Post from Arianne Donoghue on State of Digital
Dealing with PPC “not provided”
Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Cli…
Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
Where SEM Is Concerned, Google+ Appears To Be Alive And Well
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product …
Spider-Man Goes To The Dark Side, Or At Least The Other Side, Switches From Bing To Google
Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the…
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Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon…
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Does Google Want to Cut Out AdWords Middlemen?
The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, so…
Why It’s Good To Compete With Google
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For…
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Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change
You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In r…
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few…
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Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…
Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO…
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The Impending Demise of Google+?
With the news of Vic Gundotra’s departure from Google, the fate of his social network Google+ is unclear. Will it disappear or evolve in to something else?
Post from Barry Adams on State of Digital
The Impending Demise of Google+?
Friday Commentary: Trust and Google
Nick Garner shares his views on whether or not we should trust Google as CMO’s to build our brand upon.
Post from Nick Garner on State of Digital
Friday Commentary: Trust and Google
Why Google is broken and the Search Quality Team does nothing to fix it
Google is broken, at least it is in its regional versions. In fact, not all the updates rolled out in Google.com and English were rolled out outside of it. The lack of an EMD update, for example, is obviously the cause of many very low quality SERPs. But even Hummingbird is causing quality problems that Google probably had not foreseen.
Post from Gianluca Fiorelli on State of Digital
Why Google is broken and the Search Quality Team does nothing to fix it
Search Marketers: Keep Calm, Carry On
Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of…
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