Lessons from lockdown: Four content types that users really engage with
CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown.
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The three most critical marketing metrics to measure right now
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
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Four strategies to maintain your social media activity during a crisis
Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media activity.
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Ecommerce marketing this Independence Day will be tricky: Four must dos
Evelyn Johnson discusses how businesses need to stay sensitive to peoples’ sentiments as they try to drive their ecommerce marketing campaigns home.
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Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully in the “new normal”.
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Digital marketing during COVID-19 times: Data-driven insights
The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat’s VP of Marketing shares fresh statistics from their anonymous survey.
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How to create social media content that builds your brand
While your current social media content and strategy may have worked for the past five years, the next year might look different. Tips to empower your brand and build connections.
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How the global lockdown is changing user behavior and digital consumption
People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.
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Top three marketing trends for the COVID-19 era
If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.
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How Twitter is contributing to support masses during the Coronavirus outbreak
As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times.
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Free resources to grow your business during lockdown
Adapting to change is the way forward. Free online resources add value, promote business growth and improve marketing strategies during and after the pandemic.
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Preparing for Post-Lockdown Traffic: Sports Betting, Fast Fashion and Staycations
The world has been hit by a pandemic. Highstreets are closed down and every business in the world has had to quickly adapt to remote working and online trading to avoid becoming a sinking ship. Jack Cornwall looks into the businesses that will bounce back after the lockdown ends.
Throughout the 6 months (or so) of lockdown, there have been a myriad of lucky businesses that have found great success online due to their offering being a form of commodity that benefits those at home (with lots of free time on their hands) or an essential product/service needed for those settling into working from home.
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Ecommerce and SEO: Past, present, and post COVID-19
Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.
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Remarkable impacts of COVID-19 on Google SERPs
Here’s how the recent COVID-19 pandemic has had a lasting impact on Google SERPs and what it means for the future of personalization.
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How search giants are helping spread COVID-19 awareness
SignatureWEB’s SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.
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Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.
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Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look at these and suggests how businesses can use it in their content strategy.
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COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.
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