Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future?
What’s Happening in the World of Cookies & Data Privacy?
Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most?
Well… everyone!
In this post, we’ll walk you through:
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What Does Google Ads Match Type Update Mean for Search?
At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …
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How Apple’s iOS14 Update Will Impact Your Facebook Ads
This post was written by: James Corr, Rachel Danto, and Kia Street
What is the Apple iOS14 Update?
Apple’s iOS14 update, an ongoing rollout, will require Apple device users running iOS14 to explicitly grant permission to all websites, mobile/apps, etc.…
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LinkedIn Introduces Campaign-Level Bulk Actions
The Efficiency Gods Have Spoken
2020 was a big year for LinkedIn in terms of product updates. We were introduced to conversation ads and continued improvements in the platforms remarketing capabilities across video and lead gen forms.
But this product update is one we’ve all been waiting for.…
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Google Update: Page Experience as a Ranking Factor
Google announced that as of May 2021, page experience signals will be included in Google Search ranking. This will update the Google algorithm to incorporate new signals to determine search ranking.
In This Article:
What are Page Experience Signals?
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Data Privacy & Compliance Guide to Managing Your Google Analytics Data
Today’s average digital consumer is more aware and concerned about how their online data is being used. With online usage increasing by 47% in Q1 of 2020, data privacy has dictated much of the future of digital marketing.
Industry regulations are also tightening up, CCPA is now enforceable by law as of July 1st of this year.…
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Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021
Written By: Jacqueline Briggs-Gill & Emmilly Best
What Happened?
Last month Facebook announced that they will be making changes regarding their attribution window settings.
💡 Facebook will be removing the 28-day attribution option and instead, defaulting to 7-day attribution. The initial change was set for October 2020 but it has since been pushed to Q1 of 2021.…
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Demystifying Google Analytics 4 FKA App + Web
What is the New Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (which was previously known as Google Analytics App + Web). It will allow users to connect app data and website data within one …
Apple’s Privacy Update: Impact of Safari 14 Tracking Preventions
What Happened?
The impact of Apple’s Privacy Update this week won’t be significantly different than what was already announced in February around ITP 2.1 (see our blog post on this).
The main thing to note is that in December 2020, all cross-site tracking on DuckDuckGo’s Tracker Radar will be turned OFF by default in any browser running on iOS or iPadOS.
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Google Ads Removes Search Terms for 28% of Paid Search Budgets
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed.…
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5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey
Written by: Marianna Morris & Jordan Frank
According to CMOs, What is the Outlook on Marketing Spend in 2020-21?
The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of th…
Google Ads Launches Image Extensions Beta
What are image extensions?
In July 2020, Google announced that they would be launching an image extension beta program. Image extensions show alongside your ads on the search engine results page (SERP) with the goal of giving your ads greater visibility as well as improving overall performance.…
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Seerfest 2020: We’re Coming for You, World
Seerfest 2020: Streaming Worldwide This Fall
Your charity-driven, 1-day marketing conference
WHEN: Thursday, October 22, 2020
WHERE: Worldwide 🌎
COST: 100% of Sales donated to our charity partner — to be announced shortly!
Sign Up to Be Notified
FOR SPEAKER ANNOUNCEMENT & EARLY BIRD TICKET SALE
Ticket Includes:
1-Day Virtual Marketing Conference
8 Speakers Focused on Where People & Data Intersect
100% of Ticket Sales Go To Charity
Network with Data-Loving Digital Marketers
2020 Charity Partner: Announcing Soon
We’re excited to announce our 2020 charity partnership in the coming weeks!…
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Hotjar & Google Optimize Announce New Integration
Hotjar Now Allows You to Filters Sessions by Google Optimize Variant
Big news for those of us who love both testing and qualitative data!
Hotjar and Google recently announced the ability to add some qualitative data to your Optimize tests.
Hotjar now automatically detects Google Optimize experiments on your site.
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Update Your Google Ads Tags for CCPA Compliance
Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant. Let’s help you get to the information you need:
- How does CCPA/Restricted Data Processing affect Google Ads?
- What are my options to be CCPA compliant in Google Ads?
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5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
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Five Breakout Themes Following MozCon 2020
Thank you to the Seer MozCon 2020 team for taking notes and contributing to this post: Emily Goss, Tyler Cameron, Lauren Konyves, Robert Conklin, Chris Evans, Jordan Strauss, Rachel DiNicola, Kati Polaski, Allison Hahn
We are into the second half of this year and after facing economic shutdowns, being reminded of the importance of social impact, and the need for accurate news and information, marketers have seen a long road. …
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How Banks Can Minimize Customer Frustration
Written By: Rebecca Feinberg, Joe Meola, Teresa Lopez & Jane Brady.
What Can Banks do to Minimize Long Wait Times, High Call Volumes, and Frustrated Customers?
The percentage of bank Tweets that included the word “sorry” or “apologize” increased by 8,273% from March 14, 2020 to April 15, 2020. …
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New Changes to Google Discovery Campaigns & Ads
Back in 2019, Google rolled out Discovery Campaigns as a Beta. Seer launched these net new campaigns across several clients to see what the visually appealing ads could do for reaching clients’ goals and saw tons of success!
Sessions Increased +153% YoY with the Discovery Campaign
For one client, in particular, we had been seeing a decrease in homepage views Year Over Year for several months.…
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Update Your Facebook Pixel for CCPA Compliance
Written By: Nicole Portman & Emmilly Best
TLDR: Facebook’s Limited Data Use feature protects Facebook advertisers from violating consumer privacy laws outlined in CCPA — but only until July 31, 2020. Update your Facebook Pixel (if you are affected by CCPA) before August 1, 2020 to be in compliance and avoid fines.
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