How to Use Lead Form Extensions in Google Ads
What are Lead form extensions?
Lead form extensions are ad extensions that show beneath search ads on mobile and tablet devices. They allow users to provide contact information directly through the ad on the search engine results page (SERP), rather t…
LinkedIn Conversation Ads Help To Engage Your Audience In A More Personal Way
What Are Conversation Ads?
LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way.
Conversation ads build onto existing Message Ads, featuring multiple, customized calls-to-action in real time, meaning the user must be active on LinkedIn and is likely ready to engage with these ads.…
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LinkedIn Announces Remarketing for Video & Lead Gen Ads
LinkedIn has officially announced adding engagement remarketing on its platform… get excited! We all know it, LinkedIn is an expensive marketing platform due to the hyper-focused B2B targeting ability. Building on-site audiences takes time, which is why engagement remarketing has been highly anticipated.…
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What You Need to Know About the New Facebook Shops
This post was written by: Jenny Stiles & Michael Sherrod.
Facebook Introduces New Shop Pages
Recently Facebook announced that it was releasing Facebook Shops which allows businesses to sell products to people right on Facebook.
This initiative is meant to help small businesses reach their consumers through an easy-to-build website platform.…
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Digital Marketing for Financial Services Through Stay at Home Orders
This post was written by: Will Stevens, Rebecca Feinberg, Joe Meola, Jane Brady, and Teresa Lopez.
As marketers, practitioners, and strategists, we have our playbooks and toolkits and methods that we’ve found to work reliably.
As a result of the disruptions caused by social distancing and stay at home orders, search and social behavior has shifted so dramatically that prior KPIs and baselines may no longer be the measures we’re relying on.…
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