Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II
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What’s up y’all, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about showing up for “jobs searches”. You probably don’t want to market yourself when someone’s looking for a job and your company.…
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Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF”
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What’s up folks, Wil Reynolds here.
This is another Wasteful Wednesday, the series where I show you how to take some money back that you’re probably giving to Google, cause they don’t need anymore.
In today’s episode, we’re going to talk about three little letters that can waste you a lot of money…
P-D-F
When people add the word “PDF” next to a keyword, guess what the freak they want?…
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Wasteful Wednesday with Wil Reynolds #10 – Keyword of the Week “Manuals”
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What’s up everybody, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re talking about manuals, BORING stuff. You do not want to pay for people looking for user manuals.
Keyword of the Week: “Manuals”
Query: “POS machine user manual”
If I type in “POS machine”, cool, I get it, all you lovely advertisers.…
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Wasteful Wednesday with Wil Reynolds #9 – Keyword of the Week “Conferences”
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Howdy friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re going to talk about conferences and events. When someone puts the word conference or event at the end of a keyword, it usually means they were interested in a conference.…
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Wasteful Wednesday with Wil Reynolds #8 – Keyword of the Week “Reopening the Economy”
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Howdy friends! Wil Reynolds here for another Wasteful Wednesday and we’re going to talk about reopening the economy.
I’m a little afraid of what’s happening out there, but we’re talking about inefficiency in PPC, not politics today.…
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Wasteful Wednesday with Wil Reynolds #7 – Keyword of the Week “Acronyms”
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Howdy friends! Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about acronyms — they’re not your friends. So let’s go over and show you how acronyms could be jacking up your ROI in your paid search accounts..…
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Wasteful Wednesday with Wil Reynolds #6 – Keyword of the Week “Names” Part II
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What’s up friends, Wil Reynolds here for another Wasteful Wednesday, where I find a little thing that I’ve seen in some PPC accounts and share it with you so you can drop those CPAs and be the PPC hero that we all know you are.…
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Wasteful Wednesday with Wil Reynolds #5 – Keyword of the Week “Technology Terms”
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What’s up friends, Wil Reynolds back for another Wasteful Wednesday. If you are in the technology marketing space, this episode is for you.
I’ve decided to record this series to help you, the practitioner, be the freaking superhero in your company.…
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Wasteful Wednesday with Wil Reynolds #4 – Keyword of the Week “Competitor Names”
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What’s up everybody, Wil Reynolds here for another Wasteful Wednesday.
Today, we’re going to go back to bidding on competitor names.
The words around the brand “Seer Interactive” can tell you a lot about someone’s intent, and I’m going to share with you some of the words that I’ve typically found that we just know to negate because they have never performed well for clients.…
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Wasteful Wednesday with Wil Reynolds #3 – Keyword of the Week: “Names”
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Hi, my name is, Wil, your name is Joe.
There are times where people search for “joe” and some company and you show up because that company is either your company or you’re bidding on that company’s brand name when somebody is looking for an employee. …
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Tearing Up Your 2020 Plan, Q&A: How Can You Take Advantage of Public Data if Yours is Limited?
How Can You Take Advantage of Public Data if Yours is Limited?
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Using the data available to you through tools like SimilarWeb, SparkToro, and leveraging public industry reports and competitive data.
But a great baseline for everyone is audience research: surveys, interviews, etc.…
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Tearing Up Your 2020 Plan, Q&A: What are Some Marketing Tips for Higher Education?
What are Some Marketing Tips for the Higher Education Space?
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💡 Tip #1 — Audience Research
Identify the customers who have successfully converted to an online class with a “good” performance (identify what that metric is for your industry) that are unique from your old data set. …
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Tearing Up Your 2020 Plan, Q&A: Which Digital Marketing Channels Will Be Utilized Most?
Which Digital Marketing Channels Will Be Utilized Most?
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Short Answer? Organic Search.
Most companies will shift from paying for a large portion of their traffic to tasking many organic efforts in-house (read: content, email, video, etc.) to gain traffic organically.…
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Tearing Up Your 2020 Plan, Q&A: Why is Being a Generalist Important During Uncertain Times?
Why is Being a Generalist Important During Uncertain Times?
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Industry Changes
Back in 2014, when Google made the decision to block keyword data from PPC campaigns (not provided), the digital marketing industry went nuts trying to find ways to bring it back. …
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Wasteful Wednesday with Wil Reynolds #2 – Keyword of the Week: “LLC”
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What’s up, everybody, Wil Reynolds here! I’m back for another Wasteful Wednesday.
Today’s Wasteful Wednesday tip of the week is … ready? “LLC.”
Keyword of the Week: “LLC”
So when we look across millions and millions of keywords and we look at 5 or 6 million every quarter, we look for trends.…
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Wasteful Wednesday with Wil Reynolds #1 – Keyword of the Week: “Jobs”
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What’s up, friends, Wil Reynolds here for Wasteful Wednesday!
Every Wednesday I’m going to show you the most egregious example of a word that I found that week that you probably want to negate in your accounts to make sure you’re not wasting money on keywords that aren’t performing for you, when you can go ahead and put that into other tactics that have a higher ROI.…
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Get Granular, Part II: Search Marketing BI in Action
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Here’s the bet that we’re making for our future and we hope you’ll come along with us.
We believe that we should see it as our job to better match your customer’s needs at that moment with a landing page that can answer their question well.…
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Get Granular, Part I: Are You Paying to Create Friction?
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We just took a look at a survey that showed how marketers are deploying AI machine learning and big data across their marketing organizations.
And you know what that survey told us?
The #1 way that our c…
Tearing Up Your 2020 Plan – Part VI: Using Search to Improve Customer Experiences
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part V: How is Your Customers’ Language Changing?
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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