Tearing Up Your 2020 Plan, Q&A: How Can You Take Advantage of Public Data if Yours is Limited?
How Can You Take Advantage of Public Data if Yours is Limited?
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Using the data available to you through tools like SimilarWeb, SparkToro, and leveraging public industry reports and competitive data.
But a great baseline for everyone is audience research: surveys, interviews, etc.…
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Tearing Up Your 2020 Plan, Q&A: What are Some Marketing Tips for Higher Education?
What are Some Marketing Tips for the Higher Education Space?
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💡 Tip #1 — Audience Research
Identify the customers who have successfully converted to an online class with a “good” performance (identify what that metric is for your industry) that are unique from your old data set. …
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Tearing Up Your 2020 Plan, Q&A: Which Digital Marketing Channels Will Be Utilized Most?
Which Digital Marketing Channels Will Be Utilized Most?
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Short Answer? Organic Search.
Most companies will shift from paying for a large portion of their traffic to tasking many organic efforts in-house (read: content, email, video, etc.) to gain traffic organically.…
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Tearing Up Your 2020 Plan, Q&A: Why is Being a Generalist Important During Uncertain Times?
Why is Being a Generalist Important During Uncertain Times?
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Industry Changes
Back in 2014, when Google made the decision to block keyword data from PPC campaigns (not provided), the digital marketing industry went nuts trying to find ways to bring it back. …
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Tearing Up Your 2020 Plan – Part VI: Using Search to Improve Customer Experiences
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part V: How is Your Customers’ Language Changing?
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part IV: What Google Knows vs What the Marketer Shows
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part II: How to Find What’s Changing, for Whom, and How
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
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Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs.
…
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Tearing Up Your 2020 Plan, Full Recap: How To Get Through The Coming Recession
SOLD OUT! | Over 600 Attendees | $1,000 Donated to GiveDirectly
Full Recap
Rand Fishkin: “How to Gain a Competitive Edge & Grow your Business During Times of Great Stress, Strife, and Turmoil”
Learn the best ways to approach your marketing strategy based on where your business falls: Directly Harmed, Directly Benefiting, and Indirectly Affected. …
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