Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.
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What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Seven tips for full funnel SEO in 2020
Paid search is considered a lower-funnel tactic but today’s digital landscape changes that. R2i’s Senior Search Engine Marketing Manager shares tips to plug it in throughout customer relationships.
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