Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.
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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.
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16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
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Google officially stops using DMOZ for source of search results snippets
With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description.
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SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO a…
Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles.
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Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
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Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
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Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits
If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues.
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For e-commerce success: SEO > aesthetics
For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.
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Infographic: 11 amazing hacks that will boost your organic click-through rates
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
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SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.
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The definitive SEO audit part 2 of 3: Content and on-site
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way.
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The definitive SEO audit part 1 of 3: Technical
In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit.
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5 brilliant headline hacks for crazy high organic click-through rates
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
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Jump-Start Your SEO With These 6 Surefire Tactics
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
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Meet The SEOs: Up Close @SMX West 2015
What’s the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West.
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So, The CTO Hates Your SEO Project…
Columnist Eric Enge shares his tips for working with a dev team that doesn’t fully understand search engine optimization.
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How To Write A Meta Description That Gets Click-Throughs
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:…
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12 Things To Check In Your Local Homepage SEO Audit
Your homepage is arguably the most important page of your site. Contributor Chris Silver Smith provides tips to ensure it’s in top shape!
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