Category: social media conversions

A/B testing customer engagement customer experience Development evergreen content multivariate testing Search Engine Watch Social social media social media conversions social media optimization (SMO) Uncategorized

How A/B and multivariate testing can skyrocket your social media conversions

Peter Jobes

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.

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