Category: social media optimization (SMO)

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10 Effective ways to boost click-through rate (CTR) using SERPs

Irfan Ak

Ten effective ways to boost your click-through rate (CTR) from organic search.

The post 10 Effective ways to boost click-through rate (CTR) using SERPs appeared first on Search Engine Watch.

audience engagement metrics Content evergreen content Instagram Instagram algorithm Instagram marketing Instagram optimization Instagram profile Search Engine Watch Social social media social media optimization (SMO) Uncategorized

How to optimize for the Instagram algorithm in 2020

Julia Miashkova

Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here’s all you need to know about it.

The post How to optimize for the Instagram algorithm in 2020 appeared first on Search Engine Watch.

A/B testing customer engagement customer experience Development evergreen content multivariate testing Search Engine Watch Social social media social media conversions social media optimization (SMO) Uncategorized

How A/B and multivariate testing can skyrocket your social media conversions

Peter Jobes

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.

The post How A/B and multivariate testing can skyrocket your social media conversions appeared first on Search Engine Watch.