Five most interesting search marketing news stories of the week
This week, the Google SERP has got a bit more interactive with the addition of rich results for podcasts, Google has launched a new website for its open-source projects, and Google and Baidu have teamed up to bring faster mobile web pages to a wider user base.
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft’s Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
Google adds rich results for podcasts to SERPs
On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. What does it look like, and how can you get your podcasts indexed?
A visual history of Google SERPs: 1996 to 2017
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the … read more
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
Five most interesting search marketing news stories of the week
This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to the US; and Chinese search giant Baidu has released an AI-powered transcription app.
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we’ve taken a hands-on look at what it is, how it works, and just how effective it is.
Four collaboration tools to bring your marketing efforts to a new level
The internet has given us the ability to work with people around the world and there are a few powerful tools that offer different types of collaboration to enhance your marketing efforts.
Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition.
Five most interesting search marketing news stories of the week
This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and an unconfirmed ranking update dubbed “Fred” has been shaking up the SERP.
Three reasons for companies to consider using .brand TLDs
On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar.
Five most interesting search marketing news stories of the week
This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the internet.
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by … read more
Make no mistake: content errors harm your brand and SEO
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation.
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
Six stats on the importance of trust in influencer marketing
Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been. This makes establishing trust with your audience harder and more important than ever.
Five most interesting search marketing news stories of the week
This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects.
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering.