Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
We’ve partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals were revealed.
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren’t going to suddenly change tack because of an already fairly unpopular EU directive.
Have we reached peak content? Insights and issues highlighted by #ClickZChat
Do you believe that we’ve reached (or are heading for) peak content? The point when there is so much information available that it becomes effectively useless?
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
Okay, now Google’s Artificial Intelligence Division is just showing off
One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back.
2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense.
Digital transformation: are you asking the right questions?
Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts to connect marketing up with other parts of the business.
29 most interesting SEM stats from March 2016
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen … read more
Content marketing: nine tips for herding your stakeholder cats
As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process.
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
What is Digital Leadership?
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 – 25 May, I have to define what it means to be a digital leader.
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its … read more
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Seth Godin on titles, transformation and Trump [video]
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.
Rob Kerry on the future of search: 2016 and beyond
At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond.
Seven of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Three ways to protect your business from ad-blockers
New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising.