Marketing strategies during COVID-19 times
We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.
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Five Google Trends charts that show the impact of COVID-19
As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate strategic insights.
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How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
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If you think you’re link building, you’re doing it wrong
Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing Specialist, Outreach Team Lead, Head of Content, to VP of SEO & Analytics, about their link building practices.
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Interview with Lior Davidovitch, the founder of PUBLC
PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.
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The three most critical marketing metrics to measure right now
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
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Nine tips to increase the average order value (AOV) of your ecommerce store
Know what average order value (AOV) is through a simple formula. Tips to increase the AOV of your own ecommerce store and eventually earn more revenue.
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Ecommerce marketing this Independence Day will be tricky: Four must dos
Evelyn Johnson discusses how businesses need to stay sensitive to peoples’ sentiments as they try to drive their ecommerce marketing campaigns home.
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Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
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How to turn your customer feedback into a driving force for your product
Maria Kazakova, reputation manager at SE Ranking, shares insights on how customer feedback can help you grow a product and build a community of brand promoters.
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How to manage a high-performing content marketing team
Kevin Payne shows you the exact steps and tips to build and manage your own high-performing content marketing team.
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The ongoing race between ad blockers and ad tech: Who’s winning?
Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.
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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for businesses.
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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How a digital publisher monetized 8X more in one month with WordPress scaling strategies
DevriX Team scales a WordPress-based publishing platform more than eight million user sessions monthly to maximize monetization 8.5 times.
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Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully in the “new normal”.
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Digital marketing during COVID-19 times: Data-driven insights
The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat’s VP of Marketing shares fresh statistics from their anonymous survey.
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Correlating online behavior to pandemic events and accelerating future digital
Andy Betts shares BrightEdge search insights that highlight how marketers can prepare for new digital normalities.
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Online reputation management: Seven steps to success
Get hold of online conversations around your brand. This article covers online reputation management step by step, giving you specific guidelines to follow.
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How the global lockdown is changing user behavior and digital consumption
People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.
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