Top three marketing trends for the COVID-19 era

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are. 

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How search giants are helping spread COVID-19 awareness

SignatureWEB’s SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.

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How influencer marketing can survive the oncoming recession

Impact’s Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward. 

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How to improve your digital marketing with competitor analysis

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.

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Social media influencers fight back the Coronavirus disruption

Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.

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COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?

Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.

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Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.

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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us

Fractl’s Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses. 

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Challenges of remote work during COVID-19: Talking with nomad marketer Jason Barnard

With the COVID-19 lockdown, remote working for many people is new, difficult, and perhaps scary. Karina Tama, founder of Senior Care Clicks caught up with Jason Barnard to share some tips, tricks, and advice.

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