The best-kept secret to maintaining and defending the top spot with paid search

Pumping more money is not the solution. BrandVerity’s CEO helps you learn the essential techniques to maintain your position one in paid search listings.

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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives are asking and their plans.

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Guide to get started with your ecommerce business

COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.

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Search specialist shares five ways to adapt your search strategy in uncertain times

An expert’s view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during this tricky time.

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Hitchhiker’s guide to the end of the third-party cookie as we know it

Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.

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The email marketing landscape 2019 and way ahead for 2020

The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.

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Five social media trends that are shaping 2020

Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.

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Top tips to grease your email marketing wheels in 2020

As email marketers, first and foremost, you will have to think about re-inventing the existing email marketing strategies in a big bang way if you wish to sustain your business’ email ROI in 2020 and beyond.

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How to identify and address the four biggest digital growth challenges

Dig into four areas that often uncover digital growth blockers and explain how to assess the opportunities that overcoming them would present.

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How blockchain will dominate the digital advertising industry in 2020

Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.

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