Simple Steps to Make Your PR More Digital Friendly
PR has traditionally been a discipline focused on raising brand awareness and reach, based on a model of measuring Advertising Value Equivalent (AVE), column inches to prove return on investment. The world has changed, so public relations, like many other types of marketing and communications, have had to step up and make changes. Rebecca has four small and simple changes you can make to maximise the results that will benefit more standard metrics and SEO.
Post from Rebecca Lee