Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions — and how search marketers should therefore think about strategy.
The post Luxury marketing search strategy, Part 1: Consumer mindset appeared first on Search Engine Watch.
How to train your staff on the job and get real results
A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get to a learning organisation
Post from Bas van den Beld
How to train your staff on the job and get real results
A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get to a learning organisation
Post from Bas van den Beld
6 Psychologically Proven Techniques to Boost Your Conversions in 2017
If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Here are some psychologically-proven techniques that you can use to boost your conversions in 2017.
The science behind shareable content
In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content … read more
Friday Talk: Is There a Buy Button Inside the Brain?
Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us?
Post from Bas van den Beld
How to avoid your search marketing campaign falling short of its potential
If you’re working as an SEO professional this post is for you. I’ll show you some practical ways you can ensure that your campaign reaches it’s potential.
Understanding our love of visual content
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?
Warning: Facebook Has You by the Balls with Friends Day
Did you share your Facebook Friends Day Video? Here’s why Facebook knew you couldn’t resist.
Post from Bas van den Beld
The Psychology of Sharing
We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.
Post from Bas van den Beld on State of Digital
The Psychology of Sharing
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.
Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
Nathalie Nahai: “Web Psychology is exciting and shows so much promise”
Bas van den Beld talks to Web Psychologist Nathalie Nahai about the trade of psychology, how people behave on the web and how Nathalie helps others understand online psychology better.
Post from Bas van den Beld on State of Digital
Nathalie Nahai: “Web Psychology is exciting and shows so much promise”
The Psychology of Online Sharing – Psychological Factors & Human Motivations
In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.
Post from Clarissa Sajbl on State of Digital
The Psychology of Online Sharing – Psychological Factors & Human Motivations
The Psychology of Pricing by Leigh Caldwell
Ever wondered about how to price your products so most people buy? Leigh Caldwell, a leading pricing psychologist and author shows how to set pricing strategies.
Post from Laura Phillips on State of Digital
The Psychology of Pricing by Leigh Caldwell
Dating Rules for your Marketing
Trying to market your products or services to your target audience is much like dating. You need to understand the rules to succeed.
Post from Bas van den Beld on State of Digital
Dating Rules for your Marketing
The Birth of Influence Engine Optimization?
This month I’ve been looking at the newly emerged term – influence engine optimization. In this post I will provide you with a brief outline of the history of SEO as well as the consequences of tricking the algorithms and what Google implemented in return. We will then move on and take a look at read more »
Post from Clarissa Sajbl on State of Search
The Birth of Influence Engine Optimization?
Applying Behavioural Economics to Digital Marketing
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.
Post from Barry Adams on State of Search
Applying Behavioural Economics to Digital Marketing
Book Review: Webs of Influence
A review of the book ‘Webs of Influence’ by Nathalie Nahai. A short overview and why you should read and who it is for
Post from Bas van den Beld on State of Search
Book Review: Webs of Influence