Category: PAA box

Content content marketing ctr featured snippets Google Google: Featured Snippets Industry knowledge panel meta content PAA box people also ask Research Search Engine Watch SEO SERPS Uncategorized Website traffic

Research insights: Role of featured snippets in website traffic boost

Jonathan Gorham

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets.

The post Research insights: Role of featured snippets in website traffic boost appeared first on Search Engine Watch.

evergreen content Google Google features google+ research keyword optimization PAA PAA box people also ask Search Engine Watch SEMrush SEO SERPS Uncategorized

‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem

Olga Andrienko

SEMrush’s Head of Global Marketing, Olga Andrienko, reveals all the ins and outs of Google’s ‘People also ask’ feature to bring optimization insights for businesses willing to leverage PAA to their advantage.

The post ‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem appeared first on Search Engine Watch.