The trouble with ‘Fred’
Columnist Kristine Schachinger argues that Google’s shift towards less transparency with SEOs and webmasters isn’t beneficial to anyone — even Google.
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August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.
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Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
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Pump the brakes: SEO and its sweeping statements
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Here’s why you don’t need to panic.
What we learned from SEO: The Movie
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.
Google algorithm update may be rolling out since June 25
Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update.
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What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.
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How to stop worrying about Google updates
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to l…
Stop oversimplifying everything!
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.
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5 massive SEO and content shifts you need to master right now
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.
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Weathering the Google storms
Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement.
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Should Google be more transparent with its updates?
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West …
Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst
Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update.
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Google: Our search leads won’t let us talk about the Fred update
Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines.
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Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
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Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
Google won’t comment about the “Fred update,” but based on our own analysis, many affected sites saw up to a 90% drop in traffic.
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Five most interesting search marketing news stories of the week
This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and an unconfirmed ranking update dubbed “Fred” has been shaking up the SERP.
New, unconfirmed Google ranking update shakes the SEO world
The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update.
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Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine l…