The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

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Google updates Penguin, says it now runs in real time within the core search algorithm

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

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Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’

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With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]

What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.

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Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

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Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more

From Panda to Penguin, authorship to HTTPS, search console and mobile index – here are my key points from the SMX Advanced talk with Google.

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Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

The speed of your mobile pages currently doesn’t impact your mobile rankings but soon it may says Gary Illyes of Google.

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Google’s mobile-friendly algorithm boost has rolled out

The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.

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Google: AMP Not Yet A Search Ranking Signal

In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched.

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Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?

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Putting “Mobilegeddon” In Perspective

Worried about Google’s impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax.

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Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes

It has been over 4 months since a Google Penguin or Panda update and Google’s John Mueller tells us the data updates are currently done manually.

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