The business value of SEO in 2021: From revenue generation to reputation and retention
As the most cost-effective channel for enterprises today, SEO also adds incremental business value in a number of ways. Founder and CEO of BrightEdge, Jim Yu discusses highlights seven ways SEO is valuable.
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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Crowd marketing: A link building method that only 2% use to rank higher on Google
Discover why crowd marketing as a link building strategy is still useful in 2020, the best practices to apply, and things to be aware of. Stay tuned!
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Inbound marketing for brand awareness: Four up-to-date ways to do it
Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here’s how inbound marketing can help.
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How to plan your social media strategy for any business
Social media plays a vital role in any business growth. Whether it’s a B2B business or a B2C, know how to plan an effective social media strategy.
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Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides you through the what, how, and everything related to video marketing.
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Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
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Social listening 101: Six crucial keywords to track
An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information you need.
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What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells you, “My secret formula is the greatest”, you will probably believe him.
Six steps to a stronger online brand
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand.
How neuroscience can help increase engagement with mobile users
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
How to get started with online reputation management
Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation?
How the rise of user-generated content is changing marketing
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?
10 reasons your content will fail and what you can do about it
Creating content is easy. Creating great content? That’s much tougher.
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.
SEO Branding: Appearance In Search Results Impacts Brand Perception
Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is…