SEO Competitive Analysis Lists
This article is not really about lists so much as it is about DOs and DON’Ts. But I couldn’t fit all that into a short title. I think all of you have done more than your fair share of competitive analysis. One of the first exercises any of us does in competitive Web marketing is…
Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
The post Alexa.com adds more search tools to its competitive analysis appeared first on Search Engine Watch.
4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
You can never have enough of SEO research tools. 4 great Ahrefs and SEMrush alternatives / supplements are Serpstat, Rankedy, SpyFu, and CognitiveSEO.
The post 4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis appeared first on Search Engine Watch.
Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]
When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial comp…
3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up…
Please visit Search Engine Land for the full article.
Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords
In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance compares to the competition. The Auction Insights Rep…
Why Analyzing Competitor Websites Wastes Your Money
After link building (even in the poorly disguised form of “content marketing”) the most popular search marketing passtime appears to be “competitive analysis”, focusing primarily on two areas: Backlink Profiles and Rankings. Both of these forms of competitive analysis are time-and-money wasters for SEOs and their clients/employers. Let’s take a look at some hard facts. Competitive Analysis Only Works When You Compete Directly Virtually every company I have ever spoken to or worked for has handed me a list of “competitor Websites” to look at. These lists are always wrong. You typically compile a competitor list by deciding which keywords you should be ranking for and looking at who ranks above you. Someone once told me that this is comparable to CVS Pharmacy looking across the street and figuring out whether they are competing against a Walgreens Pharmacy store or a local pharmacist. However, that is not the case. In a brick-and-mortar situation the customers come to the store. The store doesn’t move around the community and chase customers. In an online situation the Website comes to the customers. The customers just happen to find competing Websites in their search results or link lists or online discussions or through ads […]
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…
How to Design a Competitive Intelligence Dashboard I Would Use
Did you know that the original meaning of oxymoron was “pointedly foolish”? The word’s roots are Greek: oxys “sharp” and moros “stupid”. In search engine marketing, Competitive intelligence is an oxymoron. Competitive intelligence is a strategic game. Once you start playing that game you risk losing all your advantage by sharing what you do. We like to say there are no secrets in search engine optimization. You have your on page stuff and your off page stuff and then there is the search engine guidelines stuff. But the truth is that analysis is the most important part of search engine optimization. That has always been the case and that will always be the case. Nonetheless, I have to do most competitive intelligence in my head. The tools just don’t exist to do it the way I would want to do it. So here is what I would like to see in a truly functional, useful, helpful competitive intelligence dashboard. Feel free to build one for me. Start With a Website I want to see a small snapshot analysis of a the primary Website that I am using competitive analysis to protect and promote. I want to know the following things […]