GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 — your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
While not a comprehensive list of GA4 Admin settings you need to review, here are a couple key ones you want to be sure to update to avoid data loss and headaches later.…
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How to Gain a Deeper Understanding of Your Users in GA4
Comparisons, Segments, and Audiences
Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing channels.
Although the aggregated data may shed light on top level performance, you need segme…
GA4’s Custom Dimension & Parameter Data Model
In this article:
- GA4 vs. Universal Analytics Terminology
- GA4 vs. Universal Analytics: How the Data Flow Differs
- GA4 Data Stream Diagram
GA4 Simplifies Data Flow with Custom Dimensions & Parameters
With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has simplified the Analytics data model.…
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Get Answers to Google Analytics 4 (GA4) FAQs
GA4 Frequently Asked Questions
There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent questions that we have received.
What is GA4?
GA4 is the new version of Google Analytics.…
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4 Reasons to Consider New Google Analytics 360
GA4 Properties Warrant Revisiting Google Analytics 360
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for some it may still not have been worthw…
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023
Google has put deadlines in place for all users to switch to Google Analytics 4:
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💡 IMPORTANT: To continue using Google Analytics beyond these dates, you will have to use a GA4 property.…
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How Google Analytics 4 Enables Patient Care for the Healthcare Industry
As we begin 2022, the digital space is abuzz about Google Analytics 4 (GA4). With all the news around new features, changing measurement structures, and the details of everyday use of GA4 it can be difficult to see the forest through the trees.……
GA4 and BigQuery: The Dynamic Duo
GA4 and BigQuery: Now Accessible for All
Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version can easily connect their GA4 data to BigQuery now.
So before we get too far ahead of ourselves, let’s recap some of the biggest benefits of connecting GA data to BigQuery for those that have never had or taken advantage of the opportunity:
- Advanced querying – BigQuery allows you to run more sophisticated analyses than what you are able to easily do within the GA interface.
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GA4 Expanded and New Default Channel Groupings
New Default Channel Groupings in GA4
Google recently announced that they were expanding definitions, as well as creating some new definitions, for default channel groupings in GA4. The idea is that with these new definitions, which we will cover in more detail below, categorizing your traffic will be automatic and correct without you needing to set any rules to make sure it’s bucketed correctly. …
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Why Bounce Rate No Longer Exists in GA4 & What’s Replacing It
The Downfall of Bounce Rate
What is Bounce Rate?
How is bounce rate defined? The answer: it depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site.…
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Google Analytics 4 For New Marketers
This post was written by: Julian Litvak.
The New Google Analytics
Google Analytics is a free tool that gives marketers the ability to analyze website data for their business, and make informed decisions. There have been many updates and iterations of Google Analytics over the years.…
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GA4 New Advertising Report Features
Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play with them before they roll out to a GA4 property near you. …
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