Category: Google Ads (AdWords)

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.

Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is a major update.

Google is testing showing the overlay feature for its shopping ads, when you click the “view more” both at the top and the bottom. Here are GIFs showing how the overlay either pins itself to the top or pins itself to the bottom.

Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of users.”

Google My Ad Center is now rolling out globally to all users, giving users the ability to control the ads they see or do not see, across Google Search and Google properties. Google said you will “also be able to block sensitive ads and learn more about…

There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid. Ginny Marvin, the Google Ads Liaison, said Google is “working to address concern…

Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarifie…

Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Ed…

For months we have been watching Google test a new ads label in search named “Sponsored” in bold black text. Well, now it is officially live in the Google mobile search results.

In June we reported about a beta feature in Google Ads that gives Google the ability to automatically create assets for your ads. There is an opt-out feature but there is no way to opt out in mass.

Google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API.

Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently “in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign w…

Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google said “we are announcing a significant additional measure to protect both consumers…

Google Ads continues to suffer from ongoing latency issues – mostly from the Google Ads console. This is the place advertisers go in and manage their ads. It has become a joke about how the console can slow down and become almost unusable.

Google may have removed the license number from business details in the Local Service Ads. I checked a number of LSAs and noticed that Google will say if a business passed the license check or not but not list the license number anymore.

Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions.

Ginny Marvin, the Google Ads Liaison, posted last night that Google Ads has an issue where some ads may not be served. “Google is aware of an internal issue impacting ads serving,” she wrote. She said, “the impact of this issue may prevent ads from ser…

Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.

Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performan…

Google has made changes to how your feeds work for countries, removing the need to list a primary country and additional countries, and replacing them with target countries.