Category: Google Ads (AdWords)

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, “this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already work.”

Google Ads has added a new consolidated or bundled page that puts all your automatically applied recommendations on one page. Google said there is “a new version of the “Manage” tab where you can explore recommendation bundles and learn more about each…

Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had seven examples, the new site has twelve examples.

Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called “Setup” and include eight new metrics.

Google Ads has stopped supporting the top content bid adjustments and in October 2022 will migrate campaigns using content bid adjustments to automatically default to 0%.

Google Ads sent out emails on Friday to advertisers of a change coming to its policies starting in October 2022. The change says that if your destinations contain ad experiences that do not conform to the Better Ads Standards then the ad will be disapp…

Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session Google Ads query dimensions for your explorations in Goo…

Google’s AdsLiaison, Ginny Marvin, has confirmed a bug with Share and Auction Insights reporting for Google Ads Search campaigns starting on August 29th. Ginny said this is just a reporting issue and “doesn’t impact ad serving or automated bidding str…

Google announced new functionality within Google Ads to apply rules to specific store visits or store sales conversion categories. It is called conversion value rules, and it lets you adjust your conversion value reporting and Smart Bidding optimization.

Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Google’s Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the near future.

Google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11.

Google seems to be testing showing a new search box in the Google Search results for a summary view of your Google Ads. The box is named “Your Google Ads Summary” and shows a preview of your ad that is active and explains that “your ads can show for t…

Google has added a label on the Google Guaranteed Local Service Ads reviews to say the reviews are not guaranteed. This I guess comes as no surprise with all the Google Local Service Ads spam and junk we have been noticing recently.

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was in beta but now it is available to everyone.

Google has revised the emails they are sending Local Service Ads advertisers with a new email that says “Weekly recap | See how your ads did this week.”

Google announced a bunch of new things for Google Discover Ads yesterday. They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images…

Joy Hawkins pointed out an example of Google Local Service Ads showing duplicate listings for the same law firm for the same query. Google has policies against that and asked if those policies are effective, to which Google’s Ad Liaison said yes, and t…

Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from…