Category: Google Ads (AdWords)

Google is now showing three local service ads listings in both the mobile and desktop interface. Previously, Google has shown two local service ads listings, but as Len pointed out on Twitter, Google is now showing three. The desktop interface has had …

Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Just a reminder, Google Ads no longer allows you to edit URLs, or create or edit any ETAs, i.e. expanded text ads, anymore. This should have gone into effect on July 1, 2022 – at least that is what Google told us and we reported on twice here.

On Friday, the Google Ads, AdSense, Analytics, consoles, and more were delayed, super slow, and overall buggy. Well, it is happening again today, Tuesday morning. Google Ads has even confirmed it again after reports started coming in at around 3 am E…

Google is updating its Google Ads Political Content policy next month, in August 2022, to say that ad disclosure must be visible at all times and be of sufficient size, and for audio ads, they must be substantially similar in pitch, tone, and speed.
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Google Maps might be testing a form of map pin ads that contain images or photos from the local business. I cannot replicate this, nor do I know if this is new or not, but this was shared with me on Twitter by Vishal Sharma who showed this in action.
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So while Google Search is currently having massive indexing issues, the Google Ads advertiser console is having issues loading ad spend and other data. Google confirmed the issue saying “affected users are able to access Google Ads, but may not have a…

Google has updated the user agent string for the AdsBot Mobile Web crawler. Google said if you hard-coded the old user agent string, you will want to make sure to update that in your code.

Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusi…

Google Ads now lets you download the overview card / page report as an image in PNG format or as data in CSV format. This was spotted by Chris Ridley on Twitter who shared a screenshot of this new download feature last week.

Google has posted changes or updates for those who are advertising around abortion topics. These changes impact advertisers providing medication abortions or abortion pills.

Google is once again testing showing very large images and a very large image in the search ads again. These Google Ads take up a lot of search result page real estate.

Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison who said …

Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.

Google Ads has added the diagnostic insights on the Insights and Overview page of the ad console. Diagnostic insights help you identify common reasons why your campaign may not be serving or getting conversions.

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.

Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not know if this is 100% new or not but it might be.

Google Ads has a ton of reporting tools in the Ads console but some don’t fully work as expected. For example, the date comparison in the Performance Max Product Listing tab but doesn’t actually allow us to compare the data. It does give you a way to c…

Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review.

We have seen Google tests various labels for its Google Ads in search, including “Ads,” “Sponsored,” and of course “Advertisement.” But now we are seeing the full written out “Advertisement” label in the local pack ads as well. And we are seeing a “pro…