Category: Google Ads (AdWords)

Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version 2.0 (which I expected) with this release.

Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping fo…

Here is a weird Google issue where Google is showing a Google Ad slot in the search results that ends up leading to an error that reads “no products found.” It shows a person looking under a curtain for something, which is weird.

This is a weird one, Google is testing using a lighter font color for parts of the URLs displayed in the search ads in the search results. So the main domain is a solid dark font, but the parts around it is a lighter gray font.

Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google statement.

Google has posted a new legal requirement policy that blocks search ads related to what is going on with Russia’s invasion of Ukraine. The policy says that entities and individuals who are restricted cannot create or use a Google Ads account or have G…

Google is testing an ad format, that I think is new, where it has three images in the ad, all that link to different landing pages. So if you click on one image, it takes you to one unique URL, if you click on a different image in the ad, it takes you…

As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads.

It seems like for the past few days advertisers have been complaining about the Google Ads console being slow with some latency issues and sometimes that weird error messages were coming up. This lead to a lot of frustration and slowed down some PPC ma…

Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click is more expensive this year than it was last year.

Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you’re selling, Google said.

Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are reportedly saying that standard Shopping campaigns will be g…

Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it might be in version 1.9 or maybe they will go directly to version 2.0.

Google Ads announced it is adding a new “destination not accessible” policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google said the changes go into enforcement March 2…

Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative keywords for brand safety at the account level.

I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and circumventing systems.”

Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions h…

On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling…

Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically created extensions and Google’s machine learn…

There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. Alex van de Pol wrote on Twitter “Note if you do not add video assets yourself in the performance max campaigns Google wi…