Category: Google Ads (AdWords)

Brett Bodofsky, a Google Ads specialist, shared a screenshot on Twitter of a new report tab that shows “Extensions “upgraded).” Then within each extension, you have the word upgraded next to each one, such as sitelinks, callouts, and so on.

Remember the Google Ads bug where CPC, cost per click, prices soared out of control on a Friday night? Well, about two weeks later, Google started to issue credits to those accounts that were impacted by the bug.

Google Ads posted an update that you a no longer to promote sports betting services or ads in Florida using the Google Ads platform. Google said this is effective as of today, November 24, 2021.

Google has added a few new features to the Google Ads mobile app. The new features work on both the iOS and Android app and include that you can see more explanations with Performance Insights, review Search trends and create campaigns.

Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights. Google said this is to help advertiser…

Google announced that Customer Match is now “widely available” and also a new preview tool to help you figure out errors or issues with using the tool. Google is opening Customer Match to “all policy compliant advertisers” with more than $50,000 lifeti…

Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on Saturday afternoon and resolved it going forward. The company promised to reach ou…

Google has updated its Google Merchant Center policies to allow the sale and listing of medical tests kits in both the paid and free Google Shopping search results. This includes at-home results or lab results and over-the-counter test kits.

Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy, it goes back years and years but it may surprise some folks that there is t…

Google has released version 1.8 of Google Ads Editor. This version has a new overview page, support for additional ad extensions, recommendations for display modes, upgraded match type support, a new sign in process and so much more.

Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY change column.

Google Ads had a wide spread bug or glitch where ads were not showing due to a bug with some sort of location targeting setting. There are dozens of complaints about the ad preview tool showing a notice for ads saying “an ad isn’t showing now” due to …

Google announced that the Performance Max campaigns, which launched as a beta a year ago, is now available to all advertisers. Plus, Google said they “will also become the next generation of Smart Shopping and Local campaigns, which will both upgrade t…

Did you know that you can reach the maximum number of allowed appeals for your Google Ads? Eric Heiken posted about it on Twitter and asked “Google Ads has a maximum limit of appeals. It’s unclear if this is a permanent limit or if there’s a cool-down…

Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support for conversion troubleshooting and new explanations for Target ROAS and Maxi…

Google announced that it is not only showing more flavors of deal badges and showcases but also has added more reporting to the performance report in the Google Merchant Center to report on these deal badges.

Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not have deep links implemented.

Google, the other week, announced a new simple Python script that lets advertisers with many keywords and ads simplify the tracking and removal of ad violations that might lead to more serious penalties with Google’s three strikes and you’re out policy…

Google has posted a new policy in the merchant center help area that is “prohibiting offers that make claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”

Google announced that certified, state-licensed entities in Connecticut can now use Google Ads to advertise for sports betting, online casinos and daily fantasy sports. This went into effect on October 7, 2021.