Category: Google Ads (AdWords)

Google announced that starting on December 6, 2021 it will ban and prohibit climate change deniers from advertising or being publishers or creators on its network. Google said it is “announcing a new monetization policy for Google advertisers, publishe…

Google is testing showing trending keyword data on the keyword planner tool. You can see from Arbab Usmani’s screenshot on Twitter that Google added two columns; three month percent change and three month trend type to the chart.

Google Merchant Center posted a new policy that prohibits advertising and promoting High Fat Sugar Salt (HFSS) Food and Beverage (F&B) ads for minors in the United Kingdom and European Union. Again, this is only in the UK and EU and only when targeting minors.

A few weeks ago we reported that Google was testing a new layout and design for Sitelinks. The Sitelinks were larger and more block like designed. Well, Google is also testing this same design for Google Ads Sitelinks, which I guess makes sense.
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Google announced a new tool to help you import your offline conversion data into Google Ads. Yes, this is about giving Google your first-party data so you can do better targeting and to help you measure your offline conversions.

Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see how daily budget changes affected performance and monthly spend limits.

Google Ads, starting on December 1, 2021 and scaling up enforcement by January 2022, will see its sexually explicit content policy violations updated to egregious policy violations. That means ads that are found to violate the sexually explicit policy…

Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA.

Google announced it is rolling out new booking links and information for points of interest. Google said “in the months ahead, we’ll also begin showing information and booking links for experiences in a destination, like wine tasting in Paris or bike t…

Google confirmed there was an “account outage issue” that resulted in some ads to stop serving for a period of time in the afternoon of September 22nd. This caused a bunch of advertisers to be confused when they reviewed their stats and billing reports…

There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical a…

Google announced new advertiser pages that can be accessed under the about this ad button in the Google Ads. This works with the advertiser verification program we have been covering for a while and it is now something Google is able to fully showcase…

Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020. Google said “we’re able to show you more queries that meet our privacy standard…

With Google’s plans to drop support for expanded text ads for responsive search ads, some paid search experts are asking if the Google Ads quality scores will change. Ginny Marvin from Google said on Twitter no, “Quality score isn’t changing.”

Google announced yesterday that on June 30, 2022 it will drop support for expanded text ads for responsive search ads. Google said responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. The exi…

Google has updated its Google Shopping and Google Ads policies to open up the sale of masks again on Google Ads and Shopping. Google said it has “determined that it is now appropriate to allow N95 masks in the U.S. and a selection of approved N95-adja…

Google Ads seemed to have a bug last week with Google Shopping in some regions, like the UK, but I think others, where the shopping listings were not showing up. Some advertisers were claiming drops in their listings from showing up by over 90%, yes, …

For the past 24-hours or so, the Google keyword planner tool within Google Ads has been broken. It is giving people errors and showing “no data” found responses.

Google Ads seems to have launched a redesign for the campaign set up form/wizard. The new interface moves the steps from the top to the left hand side bar, and takes you through a new step by step process to set up your Google Ads campaigns.

Google is testing highlighting a discounted price in a green font in the Google Ads shopping/product carousel. This was spotted by Jackson Lo last week and he shared this screenshot of it on Twitter.