Category: Google Ads (AdWords)

Google seems to be testing a new ad format for the Search Generative Experience named “you may also like.” These seem like content ads, where Google shows sponsored content, articles, in a carousel, below the follow-up section after asking SGE follow u…

Google seems to be testing showing a promotion for Amazon Prime membership directly in the Google Shopping search results interface. It is this line that has a small Amazon logo and says “Amazon Prime member benefits: Prime members get fast shipping on eligible items, exclusive deals & more.”

Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads and Google free listings Malicious or unwanted software policy will be split into three separate policies; Malicious software, Compromised sites, and Unw…

Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images for your PMax campaigns.

Google has sent out an email to some advertisers using location asserts within Google Ads with “new policy requirements.” In short, it says that if your location is closed, not recognized, or does not match the business ads location, then Google Ads lo…

Google has released version 2.5 of the Google Ads Editor, this comes 17 weeks since version 2.4 was released in Jul 2023. The new version gains campaign level broad match, search themes, DSAs to PMax and much more.

Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the PPC manager’s day and I can see it being insulting for some PPCers.

Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse se…

A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the ne…

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns.

Google will show a searcher a list of competing businesses after you clicked on a Local Service Ad and sent a message to that business to learn more about doing business with them. That is right, Google will offer up a way to reach out to other competi…

Google has a new ad format called AR beauty ads. In Google Shopping ads you can now add the “try-on experience” in place of the search ad’s product image. “With AR beauty ads, brands have a new way to promote their lip and eye products (with foundatio…

Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these …

Google Ads is testing (or rolling out) a new overview design for the advertiser console. It lets you pick which metrics you want to show in that view, and you can then scroll through them horizontally if they don’t fit on the screen.

Google has released version 15 of the Google Ads API last week but I did not notice until over the weekend. The big updates include but are not limited to new recommendation types, updates to Performance Max, new lookalike segments and improved offline…

Google Ads has a certification program and has had one for a while. But Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test.

As you know, Google Ads has been requiring advertiser verification from more and more of its advertisers. Well, one advertiser posted on X saying it is too much, the length and number of questions to become verified is just too much.

Google is testing a new ad format, at least I think it is newish, where it shows local ad that has images that expand when you swipe over them to move them in a carousel motion.

Google has confirmed an issue with Google Ads this morning “affecting a significant subset of users.” The issue is specific with serving Google Ads and the spending controls for campaigns running in Google Ads. Google is investigating the issue.

Google has added a new way to retrieve leads from Google Local Service Ads – text message. Google use to send these “message leads” to your email account. Now Google is offering a way to text those leads to your device.