Category: Google Ads (AdWords)

Two weeks after Ginny Marvin of Google asked what additional custom column metrics you’d like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share, Display impression …

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.

Google is now placing a label (I think it is new) named “paid for by” on some political ads. This label lets searchers click on it to learn more who is sponsoring the ad and even lets you dive into more details on the advertiser and their spend.
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Ginny Marvin from Google asked that if you want additional custom column metrics in your Google Ads report, that you let her know on the AdsLiaison account on Twitter. Ginny wrote “Is there a Custom Column metric you’d like to see added? The team is w…

Google, after a false start, announced the release of version 1.7 of Google Ads Editor. Google Ads Editor 1.7 brings Hotel ads, easier downloads, YouTube audio ads, lead form extensions, additional recommendation types and the deprecation of Showcase a…

If you try to login to your Google Ads account right now, you will be out of luck. I suspect this will be fixed any minute now, but for now, just know, you are not alone.

Back in September 2020, Google announced it would show less search term data in the Google Ads Search Terms report. As you can imagine, the advertising community was not happy. But something changed yesterday and all the search term data is now showi…

Google Ads emailed a bunch of advertisers yesterday morning about new surcharges to be added to your Google Ads bills for ads served in certain countries. Google has been doing this for some time but Google added a slew of new countries to the list tha…

On Friday, Google published a detailed timeline for the rollout of its Privacy Sandbox. Google said this “timeline reflects when we expect new technologies will be ready to support key use cases, so that Chrome can responsibly phase out third-party coo…

As Google told us in April, in the next couple of weeks, the the old Target CPA or Target ROAS bid strategies for standard campaigns are going away. Google said instead you can use the updated bid strategies by setting optional targets.