Category: Google Ads (AdWords)

Google’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that “few advertising were using” them, so they stopped forecasting this data as of the summer.

Google’s Local Service Ads (LSA), Google Screened, previously would load the same advertisers as you scrolled down the search results page. Now, Google is loading unique, different advertisers when it shows you new Google Screened LSAs.

A new email was leaked as part of the DOJ investigation, this was was from Jerry Dischler, the Vice President of Google Ads. The email was to Prabhakar Raghavan, who leads up all of search including Google Search and Google Ads but also to the leads of…

Google Ads seems to have added a new feature to the account alerts section that lets you set up alerts to go to email addresses but now lets you define when those alerts may expire. So if you want to share alerts for a short or defined period of time, …

Google will update the Google Ads Healthcare and Medicines policy from Prescription drug sale policy to Prescription drug services. “The Healthcare and medicines policy page will be updated to reflect the new language on October 10, 2023,” Google said.

Google Ads will update ads policies to suspend advertisers over non-fulfillment and non-delivery of products or services due to a lack of qualifications.

Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI powered conversational tools to create ads is going into a true expanded beta test and Google also said automatically created assets will start …

Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without communicating those changes to advertisers.

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited by bid strategy.” This may show when Google thinks your campaign can get more value using a different bidding strategy.

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen.

Google is testing displaying the European Union energy labels or icons on some product search results. The energy efficiency of the appliance is rated in terms of a set of energy efficiency classes from A to G on the label, A being the most energy eff…

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend.

Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not apply to advertisers who do monthly invoicing.

Google has clarified its cryptocurrency policy to clarify the scope and requirements for the advertisement of blockchain-based games involving NFTs. Google said advertisers offering NFT games that do not promote gambling-related content may advertise t…

Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads. That means ads that contain AI-generated image, video, and audio content.

One of the big complaints from PPC agencies and consultants is that the emails the Google Ads team sends do not contain the campaign or customer information within the email. Well, Google has added, to some emails, the customer ID that the email is ref…

Google Ads has a new policy named limited ad serving where Google needs to “get to know you”,” the advertiser, before letting those ads serve at full scale. This reminds me of the Google Sandbox in organic from two decades ago but for Google Ads.

Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC should consider trying the one-click Target ROAS experiments for Shopping you can find in your campai…

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max.

Google Ads posted an issue where the Google Ads advertiser console may not be showing recent data. Google wrote yesterday, “The affected users are able to access Google Ads, but may not have access to the most recent data.”