Category: Google Ads (AdWords)

Google’s explore section, which we first found a year ago and is now live for all, now seems to be showing Google Ads or sponsored listings. I have not seen ads in the Explore section before, maybe I missed it, but now they are showing for some people.

Google Ads will be updating its generic Circumventing Systems policy this month. The change will “clarify that the policy prohibits repeated and simultaneous policy violations across any of your accounts, including using two or more accounts to post ad…

Google Merchant Center seems to be rolling out its old beta feature named automated discounts. Automated discounts helps retailers automatically discount their product prices based on multiple real-time signals, Google explained.

Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page.

Google has released version 2.4 of the Google Ads Editor, this comes 14 weeks since version 2.3 was released in March 2023. The new version gains video asset library, multi-account overview, Google Drive integration, scheduled posts, editable product g…

Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the desktop search interface.

Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance Max campaigns are rolling out.

Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you start using these click-tracking services after the week …

As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.

Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote, “We’ve had lots of questions & heard some misconceptions about value-based bidding (VBB) recently. This week, I’ll be sharing info & resources about VBB & answering any questions you’ve got at the end of the week.”

A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now down to just access last click and data-driven attribution.

Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.

Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the first steps to that.

Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well.

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels.

Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop and optimize their bids for in-store revenue…

Google Ads has a setting named “automated locations” that has a subsetting to grant Google Ads access to your media and photos from your Google Business Profile. You can turn this on or off under “automated locations” option in Google Ads.

Google has announced that it has picked a new design navigation for the Google Ads advertiser console. It has been testing new designs since early March and now picked the design with a main menu on the left of the screen, with pages organized into 5 h…

Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match.

Google is updated its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level.