Category: Google Ads (AdWords)

Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is “testing new designs to improve how the product is organized and make things easier to find'”while continuing to provid…

Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.

Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence or Interest” exclusion will no longer be available in Google Ads.

Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.”

Last week we had reported that Google Ads campaigns were seeing mass disapproval and suspensions but now I am seeing new reports of Google Ad account suspensions across multiple verticals. I am not sure if this is a new thing or just something Google …

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in the Google Search Partner network and the Google Dis…

Google has released Google Ads API version 13.0 and below is a list of what changed. Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August.

Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns. There are numerous reports of this issue starting around 4 pm ET on Tuesday, February 14th.

Google Ads seems to be rolling out a small but yet powerful icon in the campaigns listing where you can quickly open up the settings for the campaign without clicking through numerous screens.

After months of silence and no policy updates from Google Ads, Google has posted that it will be updating its Google Ads Government documents and official services policy in a big way.

The Google Ads team has not posted a new feature announcement or any new announcements on its new features and announcements page for about two and a half months, since November 17, 2022, and any Google Ads policy updates since mid-December.

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to advertising services.

Google has confirmed outages across the Google Ads network, including Google Ads for Search, Google Ads for other surfaces and many of the Google Ads management projects, like Search Ads 360, Display and Video 360 and Campaign Manager 360.

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to this.

Google is now testing the Google Ads sponsored label in the product listing results within the more products section in an additional result. I cannot replicate this, but Saad AK spotted it and posted two videos of this in action.

The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided a workaround.

Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”

Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.