Why Build Links? 6 Reasons You Should Be Link Building in 2014
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…
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Why Build Links? 6 Reasons You Should Be Link Building in 2014
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…
Please visit Search Engine Land for the full article.
Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week
Google’s head of webspam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms….
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Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014
Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news…
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A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:…
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Learnings From SMX London: The Impact Of Social On Search
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester…
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Google Updates Documentation & Guidelines On Moving A Site
Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1)…
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Google To Warn Searchers When A Mobile URL Redirects To The Homepage
Don’t annoy mobile searchers. That’s the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a…
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Google’s Matt Cutts On Assessing Quality Of A Page Without Links
In the latest video by Google’s Matt Cutts, he talks about how Google may determine the quality of a page of content without there being many links. By Matt’s expression, he seemed to give off the feeling that without links, it is really hard for Google to determine the quality of the…
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Google App Indexing Now Supports Eight New Languages
Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an An…
Google Authorship Goes Down Again, Twice In One Week
Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results…
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Did Google Panda 4.0 Go After Press Release Sites?
Nine days ago when Google released Panda 4.0 – which aims to filter out “thin” content from top rankings – we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I…
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No, Google Says There’s Been No Penguin Update
This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from perviously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algor…
Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link
Google’s head of search spam, Matt Cutts, posted video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank…
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Actress Sues Google For Indexing Porn Search Results Tied To Her Name
Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by…
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Google Webmaster Tools Adds Fetch & Render By Device Type
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will sh…
The Google Local Carousel Is Still Spinning Out Of Control
Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo…
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Google Hits eBay With Manual Penalty In Search Results
What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of…
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Google Webmaster Tools To Add JavaScript Debugging Tool
Google has announced on the Google Webmaster Central blog that in the “coming days” they will be releasing a new tool to help debug your site’s JavaScript issues. Specifically, Google is going to show you if they have issues crawling and indexing your site because of JavaScript…
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Google Drops Authorship Rich Snippets From Search Results. A Bug?
For the past 20 minutes, if you search anything on Google, the authorship images, where it shows a picture of the individual who wrote the content shown in the Google results, no longer shows up. Here is a picture of what a search results look like wit…