The Brave New World of SEO: Beyond Websites
We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy
Google’s Matt Cutts posted a video explaining why Google no longer has that 100 links per page Webmaster guideline. In fact, the guideline was dropped well before 2008 but SEOs and webmasters still think having over 100 links on a page is something that may lead to a penalty. The truth is,…
Please visit Search Engine Land for the full article.
Google Seeking Feature Requests For Webmaster Tools
Google’s head of search spam posted on his personal blog a request for webmasters to provide feedback and feature requests for Google Webmaster Tools. Matt and the Google search quality team is looking for new ideas on what would make Google Webmaster Tools more useful to you. Matt talked…
Please visit Search Engine Land for the full article.
Matt Cutts: Wrong About Responsive Web Design
In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO – and I…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action
In a new video answer today from Google’s head of search spam, Matt Cutts, Matt says that you can use the disavow tool even if you do not have a manual action. In which cases can you use this tool even without a manual action? (1) You tried to remove links but the webmaster linking […]
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions
Google’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta descriptions on your site. Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate…
Please visit Search Engine Land for the full article.
In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites
Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/landing page classification: “Your Money or Your Life.” It’s explained in detail in a new version of Google’s “Search Quality…
Please visit Search Engine Land for the full article.
Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name
In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog comments with links spam? In short, most of the time, commenting and leaving links to your site or resources is not directly spam but like anything, it can be abused. Matt offers some tips on how to…
Please visit Search Engine Land for the full article.
Google Offering Online Site Reviews This Monday, November 18th
Google’s John Mueller announced that on this Monday’s Google office-hours, Google will be offering “short website reviews” for webmasters who are looking for advice. To participate, you must add your web site to this Google Moderator page. Then, if Google has time and wants…
Please visit Search Engine Land for the full article.
How To Troubleshoot Authorship Issues: Step by Step Flowchart
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup …
Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty
Google has a new manual action penalty within their guidelines named image mismatch. Image mismatch is when the images on your web site do not match what is shown in the Google search results. Google words it as “your site’s images may be displaying differently on Google’s search results…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None
In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using…
Please visit Search Engine Land for the full article.
Google App Indexing: Google Can Index & Link To Content In Your Android App
Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This en…
Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations. These are not independent, small businesses. SIM Partners…
Please visit Search Engine Land for the full article.
Google Webmaster Tools Adds “Security Issues” Section
Google has announced the addition of a new section within Webmaster Tools named “Security Issues.” This new section is aimed at better communicating to website owners security issues, such as site hacks, malware, and so on and then giving a more detailed and concise method of fixing the…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings
In a new video released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings. Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you…
Please visit Search Engine Land for the full article.
Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and Jul…
Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It
We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not…
Please visit Search Engine Land for the full article.
The Curious Case Of Bing Search Results In Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by…
Please visit Search Engine Land for the full article.