Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts…
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SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place most value on links and then keywords on the page. But l…
Are Google’s Results Getting Too Ad Heavy?
Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…
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Google: Guest Blogging For Links? You Better Nofollow Those Links.
Marie Haynes spotted two video responses from Google where Google’s John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building. In general, that is Google’s advice. If you link to…
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The Definitive Guide to Technical Mobile SEO
At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s…
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You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this bac…
Mobile: A New Element For The Periodic Table Of SEO Success Factors
When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we’ve actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future. We were close,…
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Google Webmaster Tools Restructures Navigation & Adds Search Appearance Overlay
Google announced they’ve updated the navigation within Google Webmaster Tools and have also added a new “search appearance” pop up that should help novice webmasters. New Webmaster Tools Navigation The new navigation was redesigned and structured to be in the order of “the…
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Google’s PR Problem Is Bing’s Opportunity
Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn’t done a good job of balancing content about problems with content about successes…
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Snowden Petition Blocked From Google? Like All Petitions, It Won’t Be When It Gets Enough Signatures
Search for [edward snowden petition] to find the petition filed through the White House’s Petition site, and you’ll see something odd. The petition has no description, because the White House won’t let Google crawl the page. But it’s not a move against Snowden, as some might…
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Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks
Microsoft Bing announced changes to the way they allow webmasters to manage their “deep links” in the search results, while Google has quietly added up to ten sitelinks for a navigational query. Bing Deep Links Update Vincent Wehren, Senior Program Manager at Bing Webmaster Tools,…
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Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher
Google is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listing. Ross Hudgens spotted the Google+ icon displayed next to the search result for the company’s listing. Rel=publisher markup is not required for the logo to show up. I…
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2013 Google Ranking Factors From Netmark
Yesterday we covered the 2013 ranking factors from SearchMetrics, now let us share with you the Google ranking factors from a different company named Netmark. You can learn about Netmark’s methodology for determining these ranking factors over here and you can see all the ranking factors over…
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SearchMetrics Releases Their SEO Ranking Factors Post Penguin 2.0
The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google. The key takeaways from…
Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot…
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Google Update Underway: But For Payday Or Panda?
There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt…
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Preview Google’s New Structured Data Dashboard Beta
A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters received my welcome email to take a look at the report. To sign up, you can do so at over here – I am […]
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Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile
Google posted a new article today answering common questions about submitting reconsideration requests and managing your backlink profile. Google Search Quality representatives, Kaspar Szymanski and Uli Lutz, co-authored the article, going through the …
Google Officially Launches Knowledge Graph Carousel For Local Search
After reporting yesterday that the Google Knowledge Graph Carousel was showing up more frequently and for a wider variety of searches, a Google+ post today announced the official launch of Carousel for local search results. According to the announcement, when a user searches for …
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Google Webmaster Tools “Links To Your Site” Reporting Bug
Last week, we began seeing complaints of the Google Webmaster Tools “Links To Your Site” report showing 80% or less of the number of links that should be displayed. Yesterday I noticed the issue the issue myself and today, Google confirmed this is a reporting bug. In short, tons of…
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