CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
How AI is shaping the future of ecommerce advertising by Adobe x Meta
Use AI-powered solutions to drive personalization and boost sales and conversions.
The Rise of Personalization in E-commerce: 2024 Consumer Insights by Wunderkind
Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.
Is bad customer data sabotaging your marketing efforts? by Edna Chavira
Tired of dirty data? Discover the power of data standards.
Maximizing profits: Strategies for earning through loyalty programs by Comarch
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
Target audiences precisely to maximize reach and reduce spend by Edna Chavira
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Avoid customer journeys becoming a bad trip – be position-less by Optimove
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
4 key actions for fostering customer loyalty by Digital Marketing Depot
Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Beyond personalization: Mastering the win-win by Edna Chavira
Successful brands approach personalization as a reciprocal exchange to build stronger connections, drive business growth, and enrich the lives of customers, no matter their age.
How to win Black Friday and Cyber Monday in 2024 by Wunderkind
Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
The path to personalization: A roadmap for marketers by Edna Chavira
There’s a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Cut through inbox clutter with personalized, high-impact email by Edna Chavira
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys
We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024.
How to create and configure custom dimensions in GA4
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business.