Being position-less secures a marketer’s position for a lifetime by Optimove
Clearing up any confusion around the term position-less marketer.
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp
Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
How to adapt your marketing for the new era of data analytics by Salesforce
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
What does ‘Real-Time Marketing’ really mean? by Salesforce
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Exploring Meridian, Google’s new open-source marketing mix model
Dive into Meridian’s capabilities, limitations and how it compares to Meta’s Robyn in the evolving MMM landscape.
Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
It’s likely alternative data will be one of many ingredients used for cookie replacement.
3 underutilized Google Search Console reports for diagnosing traffic drops
Decode your website’s traffic declines with GSC’s detailed reports, covering device segmentation, search appearance and crawl stats insights.
The cutting-edge AI strategies you need for landing page success by Cynthia Ramsaran
In this webinar, learn how to create landing pages that deliver seamless, personalized experiences end to end.
Improve your return on ad spend with first-party data by Adobe x Meta
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
WalkerOS: A data collection alternative to gtag.js
Should you replace Google’s gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
3 tips to be a great data steward for agency clients
Learn actionable insights to guide your PPC clients through data challenges and enhance your agency’s role as a strategic partner.