MozCon 2022 Recap #2: Put the User First & Success Will Follow
MozCon 2022 Recap #2:
Put the User First & Success Will Follow
MozCon’s speakers continued the momentum of the first day, giving its in-person and virtual audiences lots of ideas to stew on and action items to implement. We’ve gathered more breakout themes from day two speakers below:
…
The post MozCon 2022 Recap #2: Put the User First & Success Will Follow appeared first on Seer Interactive.
How to Bring CRO / Experimentation In-House
What is Conversion Rate Optimization?
Our simplified definition is “the disciplined and science-driven practice of increasing the percentage of users who perform a desired action on a website or app.” It’s a continuous process of:
- Gathering data that helps you understand how to improve your website/app/campaign/etc conversion rate
- Making the changes to hopefully fix the problems / opportunities you’ve identified
- AB testing those changes to understand if they really worked
- Repeat!
…
The post How to Bring CRO / Experimentation In-House appeared first on Seer Interactive.
Increase Digital Revenue with UX Design
We’re constantly asked, “what’s the silver bullet to solve my user experience needs?” I wish I had a simple answer. But the truth is, it’s continuously evolving with digital trends, accessibility guidelines, and technological advancements.
User experience (UX) design is a discipline within digital creative that focuses on the user.
…
The post Increase Digital Revenue with UX Design appeared first on Seer Interactive.