Category: News & Views

We’re thrilled to announce the appointment of Adam Potashnick as CEO, North America. Adam will have a remit to build on Brainlabs’ impressive growth across the US and Canada and further cement our reputation as a full-service, digital-first media agency with a unique scientific approach backed by proprietary technology at the core of our offering. […]

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We are delighted to share the news that mobile operator Consumer Cellular has joined our growing client roster in the US. Brainlabs will manage its multi-million retail media, paid search, and paid shopping account. Brainlabs and Consumer Cellular spoke to Adweek about the brand’s huge ambitions for growth and innovation, and the important role Brainlabs […]

The post Brainlabs awarded $50M Media Business for Mobile Operator, Consumer Cellular appeared first on Brainlabs.

AI tech tools that make online marketing more accurate Recent announcements on new AI-powered services have sparked huge amounts of debate in the advertising community, with discussions spanning the accuracy & reliability of new models, the ethical & environmental impact of AI and what these new tools could mean for businesses. There’s no denying that […]

The post Brainlabs CEO Dan Gilbert speaks to The Times about the future of AI tech in Marketing appeared first on Brainlabs.

De-influencing represents a sleeping giant our industry needed to wake “A rebellion”. “The birth of the anti-ad”.”The death knell for influencers”. Just a few contentious terms you’ll find if you Google “what is de-influencing?”. After more digging online or a quick scroll on TikTok (#deinfluencing has more than 200 million views), you might surmise it […]

The post Chris Davis, Head of Growth speaks to Campaign about de-influencing appeared first on Brainlabs.

We are delighted to share the news that The Estée Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record. Brainlabs will be working closely with ELC UK&I to create digital-first and data-led campaigns across its iconic brand portfolio – including Clinique, MAC and Jo Malone London. […]

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We’re thrilled to announce the appointment of Divya Gururaj, as our first-ever Global Chief Client Officer. As we continue to grow our footprint around the world, Divya will join as part of the global senior leadership team to lead strategy, new business development and client service across our growing global client base. She will work […]

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The world is changing at a rapid pace and with it the consumer journey is increasingly becoming more complex, with a multitude of touch points in which to connect with your audience. With these touch points come vast amounts of data, and to navigate this data, the role of automation comes to the fore.   Automation […]

The post Beyond the Bots: Successful Marketing in an Automated World appeared first on Brainlabs.

Google has announced a further extension to the collapse of third-party cookies – making them obsolete in 2024. Although there’s another 12 months preparation time for the exclusive use of first-party data, it’s still very much going to happen. Starting now means that you can even be further ahead of your competition. First-party data First-party […]

The post Future of Marketing: First-party data appeared first on Brainlabs.

We’re incredibly excited that Luis Echevarria has joined us at Brainlabs, to lead our Business expansion across Mexico. Based in Mexico City, Luis will organically expand the relationship with our current clients, as well as expand our client base. Luis arrives at Brainlabs with extensive experience across the media industry in Mexico & LATAM. Most […]

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Our latest acquisition sees us bolster our Data Science, Data Engineering, CRO & Digital Analytics functions and increase our presence in APAC. Nabler’s Bangalore headquarters represents our’ second office in APAC following the opening of the Singapore office last year. Founded in 2004, with offices in India and US, Nabler has advised some of the […]

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Brainlabs has acquired influencer marketing agency Fanbytes, strengthening our portfolio to deliver a full range of performance channels for clients. With expertise in platforms including TikTok, Instagram, YouTube and Snapchat, Fanbytes has carved out an unrivalled reputation for delivering award-winning campaigns powered by its proprietary data tool Bytesights. Their client list includes Samsung, H&M, Estee […]

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